Afternoon Brief, July 31

TRENDING STORY
Can Vineyard ‘Mothballing’ Help Growers Weather Wine Market Collapse?
Oversupply of grapes, plummeting consumer demand and skyrocketing production costs have led the wine industry to a crisis point. The severity of the situation has forced growers to consider a new way to weather the storm – vineyard “mothballing.”
M. A. Silva USA
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Wine Industry Bold Predictions: Mid-Year Outlook 2026
TODAY’S NEWS
Containment Reaches 30% on Woodside Fire as Heavy Smoke Continues to Affect Much of Sonoma County
Nighttime helicopter drops and cool conditions helped firefighters battling a wildfire burning on the Sonoma Coast reach 30% containment, according to Cal Fire officials early Friday. “The biggest worry is when the coastal winds come in, what are they going to do?”
US Wine Industry Risks Losing Ground Without Collective Marketing
While regional trade organisations “do excellent work”, the US wine trade “does not do a fantastic job” of collective marketing, says agency founder behind anti-prohibitionist campaign…
Inside the Implosion of RNDC, the Bankruptcy Tearing a Hole in Wine and Spirits
The billion-dollar bankruptcy of spirits seller Republic National Distributing Company has pulled back the curtain on a financial crisis in the alcohol industry…
Bulk Wine Flounders in a Buyer’s Market
PlumpJack Pits Screwcap Against Cork
Delaware’s New Wine Shipping Law Takes Effect August 15: What Wine Lovers and Wineries Need to Know
Southern Glazer’s Wine & Spirits Closes Acquisition of Eagle Rock Distributing Co.
Celebrating AHIVOY’s Seventh Cohort of Graduates
Ribbon Ridge AVA Celebrates Its 21st Anniversary
Penn State Asks Judge to Dismiss Wine Scholar’s Lawsuit Alleging DEI Job Requirements
The Portuguese Cork Association Launches “Drink Responsibly. Choose a Bottle with a Natural Cork.” Campaign
As Fires Scorch Bordeaux and Thousands Evacuate, What Happens to the Wine?
France’s Domaine Lafage Buys Local Wine Cooperative
Endeavour Group to Offload Australian Wine Assets
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WINE INDUSTRY CAREERS
Tasting Room Associate
Caprio Cellars – Walla Walla, WA
Harvest Cellar Intern
Pepper Bridge Winery – Walla Walla, WA
Industrial Maintenance Technician
Advanced Technology Services – Yountville, CA
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West Coast Glass & Packaging
WIN MARKETPLACE – GRAPES, BULK WINE & MORE
Elite 2026 Paso Robles Rhône Grapes Available
Brokenrock Vineyard 2026 Cabernet Sauvignon – Grapes
2026 Pinot Noir – Russian River Valley – Grapes
High Quality Napa and Sonoma Carneros 2025 Pinot Noir Bulk Wine Available
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INDUSTRY EVENTS
Key Improvements Your Website Needs in 2026
August 5 – Webinar
Napa Valley College Tasting Series with Diam
August 7 – Napa, CA
eCellar’s The Pulse: What Your Customer Wants and Can’t Tell You with Melina Palmer
August 12 – Webinar
Season of Selling: Maximizing DTC & Club Revenue Across Channels
August 13 – Webinar
GenNow Social
August 13 – Santa Rosa, CA
Wine Industry Careers
TOP STORIES OF THE WEEK
RNDC Files Chapter 11 in Texas
Experts See Early Progress in Wine Industry Reset
Sales Are So Low, California Wineries Are Burning Their Vineyards
Acclaimed California Vineyard Joins Industry Trend of Tearing Out Acres of Vines
Was the Wine Industry Worrying About the Wrong Generation?
WineAmerica Enters Its Next Chapter
Wine Crisis? What Wine Crisis?
Struggling Wine Industry Plots Major Pivot That Could Change What Californians Drink Forever
A New Woman-Owned Company Wants You to Experience Wine Like a Local
How Climate Change Could Redraw California’s Wine Map
Whales, Assholes, and the Truth About Buyers of Top Napa Valley Wines
Farella Family Sells Napa Vineyard to Realm
Can We Please Stop Calling Wine “Porch Pounders?”
Sonoma County Begins One of Its Earliest Winegrape Harvests in Years
A Call for a Global Boycott of Wines Grown with Glyphosate and Any Herbicides
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