According to IWSR Drinks Market Analysis, the winery maintains its global leadership among Argentinian wines by value, consolidating three decades of growth, innovation, and international expansion.
July 23, 2026 (Mendoza, Argentina) — Trivento has been recognized as number one Argentinian wine in the world by value for the sixth consecutive year (2020-2025), according to the latest data from IWSR Drinks Market Analysis. This milestone comes during a particularly significant year for the winery as it celebrates its 30th anniversary.
“This confirms that we are connecting with what consumers seek today: meaningful experiences, authenticity, and consistency. This achievement is the result of a long-term vision and the commitment of our entire team,” says Marcos Jofré, CEO of Trivento.
The strength of this strategy is also reflected in the brand’s performance across its key international markets. In the United Kingdom, Trivento remains among the region’s ten most important wine brands, while Trivento Reserve Malbec continues to be the best-selling Malbec by value (Nielsen Scantrack 2025). In Brazil, Trivento Reserve leads the premium R$50+ segment, and Trivento White Malbec is the best-selling wine within the Argentinian white wine category (Nielsen Scantrack MAT March 2026). In the United States, Trivento ranks second among Argentinian wine brands by volume; Trivento Reserve Malbec is the second best-selling Argentinian Malbec in the premium segment; and Trivento White Malbec is the leading Argentinian wine in the White Varietals category, ranking third overall in the category (Circana/IRI MAT March 2026).
The New Consumer: Conscious Choices and Emotional Value
Global wine consumption is undergoing a period of structural transformation. Consumption occasions are becoming more diverse, drinking habits are moderating, and wine is no longer an automatic choice but a more deliberate decision. In this context, growth in value takes on a deeper meaning: it is not only about how much is sold, but about how relationships with consumers are built.
“Our challenge today is to create propositions that genuinely fit into people’s lives. Understanding when, how, and why consumers choose a wine is essential to remaining relevant,” says Silvina Barros, Trivento Marketing Manager. Today, value is no longer defined solely by price, but by a brand’s ability to create connection, identity, and meaning.
Building Value: Consistency, Identity and Global Ambition
As it celebrates its 30th anniversary, Trivento continues to strengthen a business model that combines innovation with winemaking tradition, building a strong identity that has evolved alongside global markets. The winery has developed a portfolio that resonates with a wide range of consumption occasions and consumer profiles. From its iconic Eolo Malbec to innovative offerings such as White Malbec, Trivento has helped expand the presence and perception of Argentinian wine in the world’s leading markets. This includes culturally driven communications initiatives such as the “Sobremesa” campaign, which celebrates the universal moment when conversations linger, time slows down, and wine brings people together.
This approach allows Trivento not only to respond to evolving consumer habits, but also to help drive the continued evolution of Argentinian wine on the global stage.
Looking Ahead
A commitment to people and the environment is an integral part of Trivento’s strategy and value proposition. The winery is actively working to reduce its environmental footprint and has set a target of achieving carbon neutrality by 2040. Far from being a standalone initiative, sustainability is embedded across every stage of the production process, reflecting the expectations of increasingly conscious consumers. Says Jofré, “Celebrating 30 years is an opportunity to recognize everything we have built together with our employees, customers, and consumers. We look to the future with the conviction of continuing to strengthen the presence of Trivento and Argentinian wine worldwide, while maintaining innovation, quality, and sustainability as the pillars of our growth.”
About Trivento
The Polar, Zonda and Sudestada winds inspire Trivento’s name and are part of the landscape that shapes the character of its wines in Mendoza. Since its founding in 1996, the winery has crafted wines that express the diversity and richness of Mendoza’s winegrowing heritage. In 2026, Trivento celebrates 30 years of winemaking, marking a journey that has led it to become the world’s leading Argentine wine brand by value.
Driven by its purpose of being the Argentine wine that accompanies and inspires every stage of life, Trivento combines winemaking excellence, innovation, and a business model committed to sustainable development. The winery is a signatory of the United Nations Global Compact, contributes to the Sustainable Development Goals and is part of the global B Corp community. It also promotes initiatives focused on education, climate action, water and soil stewardship, and business integrity.
