New Wine Country Destination Combines a Private Members Club, Public Wine Bar, and Unparalleled Access to Napa Valley’s Most Coveted Wines and Industry Insiders
July 20, 2026 (Yountville, CA) — Wine industry leader Kerrin Laz is excited to announce that Vintners Social Club by K. LAZ, a new wine country destination located in the heart of Napa Valley in Yountville, is set to open this fall.
Inspired by the convivial wine bars and private clubs found throughout Europe, Vintners Social Club by K. LAZ reimagines how Napa Valley hospitality can be experienced. Combining the benefits of a private members club with the welcoming spirit of a neighborhood wine bar, VSC will bring together exceptional wines, remarkable people, and experiences rarely available elsewhere- creating a gathering place designed to inspire discovery, connection, and community under one roof.
Built upon the relationships, trust, and expertise cultivated through K. LAZ WINE COLLECTION, VSC will provide uncommon access to many of the world’s most sought-after wines, respected vintners, leading critics, and celebrated wine estates. Unlike traditional tasting rooms or restaurants, VSC is designed as an ongoing gathering place where members and guests can return regularly to discover new wines, engage with industry leaders, and connect with a vibrant community united by a shared passion for wine, food, culture, and hospitality.
“With Vintners Social Club by K. LAZ, I set out to create the kind of place I always wished existed in Napa Valley- a gathering place where great wine becomes the starting point for deeper connection and conversation,” said Laz. “VSC offers uncommon access to many of the world’s most sought-after wines, respected vintners, leading critics, and celebrated wine estates, while remaining approachable and inclusive. We are creating a community that extends beyond wine, bringing together acclaimed chefs, artisanal producers, entrepreneurs, authors, and other tastemakers who contribute to the character and culture of Napa Valley. At its heart is a simple philosophy: in the region where these wines are grown, they should be enjoyed at their most reasonable prices.”
A defining aspect of the club is that many of Napa Valley’s leading vintners will be members themselves, creating opportunities for authentic interaction and insider access rarely available in traditional hospitality settings. Through a dynamic calendar of VSC Signature Experiences, members and guests will engage directly with vintners, winemakers, critics, acclaimed chefs, artisanal producers, entrepreneurs, authors, and other influential voices from within and beyond the wine world.
“Wine is the foundation, but VSC is ultimately about connection and discovery,” Laz added. “Members and guests will have the opportunity to engage not only with renowned vintners and winemakers, but also acclaimed chefs, artisanal producers, entrepreneurs, authors, and other tastemakers who help shape the culture of wine country and beyond. We are creating a place where conversations begin over a great bottle of wine and often lead somewhere unexpected.”
At the heart of Vintners Social Club by K. LAZ is one of Napa Valley’s most compelling wine programs featuring benchmark producers from Napa Valley and California alongside sought-after international estates. Members and guests will get to explore rare wines, older vintages, rising stars, and highly allocated labels in a setting that encourages conversation, education, and access complemented by a seasonal provisions menu. Club members will have access to The Members List, a curated collection of sought-after wines offered at preferred member pricing.
Throughout the year, members will enjoy access to tastings, winemaker seminars, chef collaborations, educational programs, culinary events, cultural programming, private gatherings, winery visits, reciprocal privileges with a curated portfolio of private clubs and hospitality destinations in the U.S. and abroad, and curated travel experiences- all designed to inspire discovery, foster community, and create lasting connections.
Laz’s career in the wine industry spans nearly two decades. During her tenure at DEAN & DELUCA, she served as Director of Wine for domestic and international markets while developing and managing high-profile wine partnerships with leading corporations, luxury brands, and hospitality groups around the world. During her 12 years tasting, sourcing, and bringing to market some of the country’s most sought-after wines, Laz established personal relationships with many of California’s most respected winemakers and earned a reputation as a leading authority on the wines of the region. In 2015, she founded K. LAZ WINE COLLECTION in Yountville, which has become known for its highly curated portfolio of sought-after California wines and personalized hospitality. She is also the founder of Inspire Napa Valley, a nonprofit organization that has raised more than $11 million for Alzheimer’s and dementia research nationally and for local care initiatives.
Membership opportunities for both individual and corporate members are now available ahead of VSC’s opening this fall.
About Vintners Social Club by K. LAZ
Vintners Social Club by K. LAZ is a private members club and public wine destination located in the heart of Napa Valley in Yountville, California. Founded by wine industry leader Kerrin Laz, VSC is a gathering place centered around exceptional wines, insider access, and the people shaping the culture of wine today. Built upon the relationships, trust, and expertise cultivated through K. LAZ WINE COLLECTION, the club offers uncommon access to highly allocated wines, respected vintners, leading critics, acclaimed chefs, artisanal producers, entrepreneurs, and cultural tastemakers through an unparalleled calendar of wine, culinary, educational, and travel experiences.
