June 30, 2026 (St. Helena, CA) — Trinchero Family Wine & Spirits today announced a new distributor partnership with Reyes Beverage Group (RBG) in select U.S. markets, efective July 1. This strategic move reflects Trinchero’s continued focus on optimizing its route-to-market and aligning with partners best positioned to drive growth across its portfolio. The diverse portfolio encompasses more than 50 wine and spirits brands and remains family-owned and headquartered in Napa Valley where it was founded nearly eight decades ago.
“Our distributor partnerships are critical to how we compete and win in today’s evolving marketplace,” said Dave Derby, Chief Commercial Oficer. “Reyes Beverage Group brings a strong track record, deep local market expertise, and a commitment to execution that aligns with our priorities. We look forward to building our business together in these key markets.”
“Our team is grateful for this opportunity and couldn’t be more excited to represent and execute this winning portfolio of brands from Trinchero,” said Kyle Dean, President of Spirits and Wine for RBG. “As we enter this new chapter, we’re well positioned to accelerate growth and deliver at a high level as their distributor of choice.”
Under the new agreement, Reyes Beverage Group will represent Trinchero in the following markets: Texas, Louisiana, Oklahoma, Maryland, Virginia and Washington, D.C. The remainder of the company’s distributor network and market assignments will remain unchanged. The transition follows a comprehensive evaluation of its national distribution strategy, focused on strengthening partnerships in priority markets, improving execution across multiple channels, and positioning the business for long-term, sustainable growth. Trinchero remains committed to ensuring a smooth transition for customers, retailers, and partners.
About Trinchero Family Wine & Spirits
A family-owned company for more than 75 years, Trinchero Family Wine & Spirits comprises more than 50 award winning wine and spirits brands distributed globally. Founded in 1948 – when Italian immigrants Mario and Mary Trinchero moved their young family from New York City and purchased the Sutter Home winery in St. Helena – Trinchero Family Wine & Spirits remains rooted in Napa Valley. From these humble beginnings Trinchero has grown to become one of the five largest US wineries through strategic partnerships and investments in technology and vineyards, all while maintaining a steadfast commitment to quality, value, sustainability and philanthropy. Today, the portfolio includes Sutter Home, Ménage à Trois, Seaglass, Napa Cellars and Mumm Napa; luxury brands including Trinchero Napa Valley and Neyers Vineyards; partner brands Joel Gott, Bravium and Bieler Père et Fils; a growing portfolio of alcohol-removed wine including Fre and Luminara, import brands Ceretto, Tenuta Regaleali, San Polo, Famiglia Cotarella, Avissi, Echo Bay, Celler Vall Llach and Terras Gauda; and spirits and specialty beverage brands Tres Agaves Organic Tequila, Tres Agaves Organic Cocktail Mixers, Amador Whiskey and Trincheri Vermouth. Learn more at www.tfewines.com.
About Reyes Beverage Group
Reyes Beverage Group (RBG) is dedicated to being the best distributor in the industry with distributorships in Arizona, California, Colorado, Florida, Hawaii, Illinois, Indiana, Louisiana, Maryland, Michigan, Oklahoma, South Carolina, Tennessee, Texas, Virginia and Washington, D.C. RBG is committed to protecting the quality of its suppliers’ brands through the utilization of superior routing and world-class warehouse and cold storage facilities, while also using its highly trained sales team to grow those brands and best serve the retail customers of Allied Beverages, Capital Reyes Distributing, Chesbay Distributing, Chicago Beverage Systems, Crest Beverage, DET Beverages, Florida Distributing Company, Gate City Beverage, Gold Coast Beverage, Golden
Brands, Greenco Distributing, Harbor Distributing, High Desert Distributing, Island Distributing, Lee Distributors, Monarch Distributing, Premium Distributors of Maryland, Premium Distributors of Michigan, Premium Distributors of Virginia, Premium Distributors of Washington, D.C., RBG Spirits and Wine of Arizona, RBG Spirits and Wine of Colorado, RBG Spirits and Wine of Florida, RBG Spirits and Wine of Louisiana, RBG Spirits and Wine of Maryland, RBG Spirits and Wine of Oklahoma, RBG Spirits and Wine of South Carolina, RBG Spirits and Wine of Texas, RBG Spirits and Wine of Virginia and RBG Spirits and Wine of Washington, D.C. Across 90 facilities, our team of over 15,000 people delivers approximately 360 million cases annually to about 240,000 retail accounts across the nation. For more information on the company, its portfolio of world-class beer, spirits and wine brands and career opportunities, explore the company’s website at: www.reyesbeveragegroup.com.
