New Story-Driven Cocktail Bar & Rooftop Terrace Brings a Fictional New Orleans Love Story to Life Through Drinks, Design & Hospitality
June 9, 2026 (New Orleans) — Latter Hospitality Group, the team behind beloved New Orleans destinations including Tujague’s, The Bower, and Birdy’s, has opened Charles & Julia, a new cocktail-focused concept at Hotel Perle in downtown New Orleans. Located at 757 St. Charles Avenue, the two-level destination blends immersive storytelling, thoughtful hospitality, and a cocktail program designed around the fictional romance of a couple whose shared passion for travel and cocktails inspires every aspect of the experience.
Led by Beverage Director Allison O’Keefe, the beverage program serves as the heart of Charles & Julia. Drawing inspiration from the imagined journeys, personalities, and eras represented by its namesakes, the menu balances modern cocktail techniques with classic formats, resulting in a collection of drinks that feels both familiar and transportive.
“Charles & Julia is more than just a bar; it’s an experience built around storytelling and hospitality,” said Mark Latter, founder and CEO of Latter Hospitality. “We wanted to create two distinct experiences within one space, something that could shift depending on the time of day or how you want to spend your evening.”
The downstairs cocktail salon offers a more intimate drinking experience, featuring cocktails such as the CBD Spritz with vodka, strawberry, basil, elderflower, lime, and sparkling wine; Sage Advice with gin, sugar snap pea, sage, lime, Boomsma Cloosterbitter, and velvet falernum; and Peachy Keen, Jelly Bean – bourbon, peach, pistachio, lemon, and thyme. Spirit-forward options include The Jabberwocky with bourbon, walnut, cinnamon, cacao, Luxardo Maraschino, and Chicory Bang with rye, coffee-infused amaro, chicory, and pecan. The program also pays homage to the bar’s romantic narrative with two enduring classics: the Vesper, a nod to Charles, circa 1953, and the Daiquiri, representing Julia, circa 1898.
Upstairs, the rooftop cocktail menu shifts toward bright and refreshing cocktails perfect for open-air drinking, with selections such as Summer Crush with tequila, watermelon, fig-balsamic, Acqua di Cedro, and lime, Génépy From the Block – blanco tequila, Génépy le Chamois, lemongrass, coconut, lemon, soda; Sombre Verde with tobalá, tarragon, fino sherry, and Dolin Blanc, and a Frozen Paloma perfect for warm-weather afternoons.
Designed by Anna Nicole Interiors, Charles & Julia brings together a mix of textures and materials that balance polish with comfort. Downstairs feels like the couple’s living room; a palette of warm woods, soft lighting, and layered textiles creates an intimate, lived-in feel, with a mix of banquette and bar seating that encourages both conversation and effortless evenings. Hand-painted table lamps, golden sconces, charming wallpaper, and a stunning backlit bar create a space that’s chic and comfortable. Upstairs, the experience shifts entirely. Inspired by the couple’s travels through Sicily, the rooftop terrace transforms into a lush European garden escape floating above the city. Surrounded by lush greenery and skyline views, the rooftop bar embraces a relaxed, vacation-like rhythm, perfect for starting the night at sunset or ending it beneath the stars.
Developed by Latter Hospitality Corporate Chef Marcus Woodham and executed by Chef de Cuisine Ubolratana “Aum” Wipop, the food menu centers on a refined yet approachable selection of shareable plates designed to complement the bar program. Highlights include Hamachi Crudo with lemongrass and shrimp paste vinaigrette, a Key West-style Lobster Roll, Scallops with creamed corn and smoked trout roe, Carbonara Crab Gnocchi, and Baked Lobster “Escargot,” alongside cheese boards, charcuterie, and house-made bread service.
Charles & Julia is located at Hotel Perle, 757 St. Charles Avenue, in the heart of New Orleans’ Central Business District, a boutique lifestyle property known for its spacious all-suite accommodations and hospitality in downtown New Orleans. The Cocktail Bar is open Sunday – Thursday, 4PM – 10PM; Friday & Saturday, 4PM – 11PM, with Happy Hour daily from 4PM – 6PM. The Terrace Bar is open Monday – Thursday, 4PM – 10PM; Friday, 4PM – 11PM; Saturday, Noon – 11PM; Sunday, Noon – 10PM, with Happy Hour Monday – Friday, 4PM – 6PM.
For additional info and to make reservations, visit www.charlesandjulia.com/.
Follow Charles & Julia on social media @charlesandjulianola.
About Latter Hospitality
Established in 2015 by restaurateur Mark Latter, Latter Hospitality is a New Orleans–based restaurant group behind celebrated destinations including Tujague’s, The Bower, Bower Bar, Birdy’s, and the latest concept to join the family, Charles & Julia. The company has received praise and accolades for creating concept-driven spaces that offer an approachable, welcoming atmosphere, refined cuisine, creative cocktails, and neighborhood-focused hospitality.
