June 5, 2026 — The fast-growing low-calorie lager brand selects Enotria as its exclusive UK distribution partner following interest from multiple fnational distributors.
Fit Cat has announced an exclusive partnership with Enotria, marking a major milestone in the brand’s growth and establishing its first national route-to-market agreement within the UK hospitality sector.
Following discussions with several leading UK distributors, Fit Cat selected Enotria as its preferred partner, citing the company’s strong premium hospitality network, shared vision for the brand and commitment to supporting its long-term growth.
The partnership will focus on introducing Fit Cat into some of the UK’s leading restaurants, bars and hotels, with a particular emphasis on premium hospitality venues where the brand’s positioning around health, balance and quality resonates most strongly.
Founded by hospitality entrepreneur Arian Zandi, Fit Cat was developed to address a growing shift in consumer behaviour towards more conscious drinking. The brand offers a premium lager with up to 50% fewer calories than traditional beers whilst maintaining the taste, body and experience expected from a modern premium beer.
Since launching earlier this year, Fit Cat has rapidly gained traction within hospitality venues and is increasingly being recognised as part of a new generation of beer brands focused on balance rather than excess.
Arian Zandi, Founder of Fit Cat, said:
“From the beginning, our vision has been simple: to create the beer of balance.
Consumers today are looking for better choices, but they don’t want to sacrifice taste, quality or the social experience that comes with beer. Fit Cat was built to solve that problem.
We were fortunate to receive interest from several major distributors, but Enotria stood out immediately. They understood the brand, the long-term vision and, most importantly, where Fit Cat belongs in the market.
This is much more than a distribution agreement. It is a partnership built around a shared ambition to establish Fit Cat as one of the leading premium beer brands in the UK.”
Ants Rixon, Managing Director of Enotria, added:
“We are delighted to be partnering with Fit Cat and supporting the next stage of its growth.
The beer category is evolving and consumers are increasingly looking for products that fit modern lifestyles without compromising on quality or experience. Fit Cat is one of the most exciting brands we have seen in this space and we believe it represents a new generation of beer centred around balance.
Personally, I am very excited to be working alongside Arian and supporting his vision as we introduce Fit Cat across our customer base and help build the brand within the UK’s premium hospitality market.”
Over the coming months, Fit Cat and Enotria will work closely together on a targeted rollout programme across premium hospitality accounts, combining sales support, brand activation and strategic account development as the company continues its growth journey.
