Innovation in the Vineyard and Winery: Technology and Sustainability Serving the Territory

June 3, 2026 (Modena, Italy) — In a wine landscape increasingly shaped by climate challenges and evolving consumer expectations, Ventiventi stands out for its ability to combine innovation with a deep respect for its territory.

Located in Medolla, in the heart of Emilia-Romagna, the winery has built its identity around a clear vision: producing wines that are expressions of the land while actively protecting the natural resources that make them possible.

From its very first steps, Ventiventi has embraced sustainability not as a marketing choice, but as an ethical commitment. The estate spans 70 hectares, 30 of which are planted with vineyards rooted in alluvial soils rich in clay and silt, an ideal environment for viticulture.

Every agronomic decision, from vineyard management to cellar practices, is guided by a long-term perspective that places environmental balance, precision, and quality at the center of the production process.

At Ventiventi, innovation begins in the vineyard. The adoption of precision viticulture tools allows the team to closely monitor vine health, soil conditions and water uptake, optimizing interventions, and minimizing waste. A key element of this approach is the advanced precision irrigation system developed in collaboration with Irritec. Designed to deliver water in a measured, targeted manner, the system ensures that each vine receives exactly what it needs, when it needs it, no more, no less.

This technology plays a crucial role in reducing water consumption and limiting the use of nutritional inputs, helping preserve soil vitality and biodiversity. In a time when water management has become a critical issue for agriculture, Ventiventi’s irrigation strategy represents a concrete response to climate variability, protecting both vine balance and grape quality.

Sustainability at Ventiventi is rooted in a clear agricultural philosophy. Since the planting of the first vineyards, the estate has followed organic farming principles, excluding synthetic chemicals in favor of natural methods that respect the vineyard ecosystem. Organic certification, obtained for both vineyard and winery operations, reflects a coherent approach that prioritizes soil health, plant resilience, and long-term environmental stewardship.

This commitment extends to day-to-day vineyard work, where practices are chosen to preserve biodiversity and maintain a living, fertile soil. The result is a viticultural system that works with nature rather than against it, allowing vines to develop stronger natural defenses and produce more expressive fruit.

Indigenous varieties such as Lambrusco Salamino di Santa Croce, Lambrusco di Sorbara, Ancellotta and Pignoletto form the backbone of the estate’s identity, reflecting the history and character of the Modenese territory. Alongside them, international varieties including Chardonnay, Pinot Bianco, Cabernet Sauvignon and Traminer contribute to a broader stylistic vision.

This coexistence is not accidental, but the expression of a philosophy that values local heritage while remaining open to experimentation and future horizons. The result is a range of wines with a distinctive identity, where varietal character and territorial expression are enhanced by a precise, contemporary approach.

Innovation at Ventiventi continues in the winery, where sustainability is addressed through significant investments in renewable energy. Since 2019, the estate has progressively expanded its photovoltaic system, increasing production capacity to support winery operations while reducing reliance on non-renewable sources. The long-term goal is full energy self-sufficiency, significantly lowering the winery’s carbon footprint and reinforcing its commitment to environmental responsibility.

By combining precision tools, sustainable practices and deep local knowledge, the estate demonstrates how innovation can be a powerful ally in safeguarding both tradition and terroir.

“Our goal is not only to produce wine, but to care for the land and help build a more sustainable future, one sip at a time,” say brothers Andrea, Riccardo and Tommaso Razzaboni, summarizing the philosophy that guides every aspect of the winery’s work.

Today, with a production of over 66,000 bottles across Metodo Classico, Charmat and still wines, and as a proud member of FIVI – the Italian Federation of Independent Winegrowers – Ventiventi continues to define its path with coherence and vision. Each bottle embodies a promise: respect for nature, commitment to innovation, and a clear, authentic expression of the territory from which it is born.


About Ventiventi 
The story begins in 2014 with the acquisition of land intended to root a dream in the soil of Emilia. In Medolla (Modena), this site now hosts Ventiventi’s 70-hectare estate, including 30 hectares of vineyards and the winery itself. The choice of land was deliberate: its alluvial composition, 45% clay, 47% silt, and 8% sand, provides an ideal environment for the vine. With the first plantings in 2016, the roots put down were not only those of the vines, but also those of a family committed to tending every row and every shoot, aware that patience is the first ingredient of success.

The inaugural 2018 harvest marked the result of years of work and waiting, yet it was only the beginning. The true turning point came in 2020, the year that lends its name to the winery. With the official release of its first wines, Ventiventi entered the market and began carving out a place within an increasingly competitive and fast‑moving sector. The decision to focus on Metodo Classico, together with a commitment to sustainability and meticulous attention to quality, became key elements of its identity. Alongside the promotion of local varieties such as Lambrusco Salamino di Santa Croce, Sorbara, Ancellotta and Pignoletto, the estate also grows international grapes including Chardonnay, Pinot Blanc, Cabernet Sauvignon and Traminer.

Today, Ventiventi produces over 66,000 bottles across Metodo Classico, Charmat and still wines. Since November 2023, the winery has been a member of FIVI, the Italian Federation of Independent Winegrowers, a choice that reinforces its identity and certifies its authentic, transparent approach.

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