June 1, 2026 (Paris, France) — In 2026, Moët & Chandon embraces the summer season art of living. After highlighting Paris, the Maison travels south to Saint-Tropez, the sun-drenched icon of summertime elegance, to share its timeless vision of joyful celebration. Every year, as the Mediterranean season begins, Saint-Tropez becomes the vibrant stage where effortless style, carefree pleasure and French elegance meet.
This season, Moët & Chandon and Pharrell Williams continue an ongoing creative dialogue, shaped by shared values around celebration, humanity, and interconnection. Having first come together in 2025 to reimagine birthday occasions, their collaboration now blossoms into another collective occasion to savor throughout summer 2026. Moët & Chandon and Pharrell Williams invite you to transform the season’s sunlit, spontaneous moments into joyful memories to share, because “Life is better when shared”.
A NEW SUMMER CHAPTER IN A JOYFUL COLLECTION
Since 2025, Pharrell Williams has been redesigning Moët & Chandon’s iconic cuvées,
redressing the emblematic Moët & Chandon Brut Impérial in Midnight Blue, Gold and Deep Red, as well as Moët & Chandon Nectar Impérial Rosé in white.
The collection grows in 2026 with Moët & Chandon Ice Impérial, as Pharrell revisits the way champagne is experienced in warm weather and shared settings. For the first time in the Maison’s history, Moët & Chandon Ice Impérial is presented without its iconic white sleeve, revealing the bottle in its most refined form. Together, the collaboration between
Moët & Chandon and Pharrell Williams ensures that the champagne and the unique moments of connection around it, take precedence: a new way to experience the Maison’s emblematic cuvées.
“I keep coming back to simplicity. Strip it back to what matters. The bottle is simpler. The message is simpler. It’s about summer, community, and enjoying champagne your way — so the experience comes first.” — Pharrell Williams
MOËT & CHANDON ICE IMPÉRIAL BACK TO ITS ROOTS
This summer, Moët & Chandon Ice Impérial returns to where its story began, under the radiant Saint-Tropez sun, where over fifteen years ago the Maison observed a new ritual taking shape among locals and travelers who refreshed their summer moments by enjoying Moët & Chandon over ice. Inspired by this joyful, effortless way of celebrating, the Maison created a world first: the only champagne crafted specifically to be savored on ice. What once felt unconventional now feels instinctive.
Moët & Chandon Ice Impérial expresses the pioneering, visionary spirit that has defined
the Maison for over 280 years. Its blend, dominated by Pinot Noir and Meunier and elevated by the finesse of Chardonnay, reveals an intensely fruity profile, vibrant tropical notes, a generous and rounded palate, with a crisp, refreshing finish. Enhanced by its demi-sec richness, it becomes the perfect companion for sunny, shared moments. Served in a large wine glass with three ice cubes, Moët & Chandon Ice Impérial reframes shared moments around freshness, ease, and collective enjoyment. Moët & Chandon Ice Impérial: inspired in Saint-Tropez and crafted in Épernay. Never one to miss a celebration, the Maison’s iconic Moët & Chandon Brut Impérial joins Moët & Chandon Ice Impérial in the spotlight this summer to share in all the moments with friends and loved ones.
“Created in 2011, Moët & Chandon Ice Impérial embodies the Maison’s desire to explore new tasting rituals. This playful champagne, crafted specifically to be enjoyed over ice, offers intense freshness, generous fruit flavors, and the spirit of summer celebrations, true to
Moët & Chandon’s pioneering DNA. It is the most breezy and free-spirited expression of the Maison, perfect for escape” — Benoît Gouez, Cellar Master.
A SHARED SUMMER WITH MOËT & CHANDON
Moët & Chandon unveils a new campaign shaped by Pharrell Williams’ creative perspective, focusing on moments of connection, and shared experiences. Grounded in Saint-Tropez, where Moët & Chandon Ice Impérial’s serving ritual first emerged, the campaign captures the essence of the South of France and reflects how people naturally gather, pause, and celebrate in warm setting. Immersed in sun-drenched landscapes, effortless joie de vivre and moments of collective celebration, Pharrell embodies a French way to summer that is joyful, elevating the campaign into a one-of-a-kind sensory masterpiece.
Extending this lifestyle into real life, Moët & Chandon extends the experience through its
French Kiosks, a vibrant concept first introduced in Summer 2025. Guests are invited to enjoy a glass of Moët & Chandon and indulge in the Maison’s take on the iconic Tropézienne: a sweet version, crafted from a soft, buttery brioche gently glazed and sprinkled with pearl sugar, offering a delicate sweetness that mirrors the fruity generosity of Moët & Chandon Ice Impérial and a savory reinterpretation, a refined brioche bouchée with a subtle balance of richness and salinity, thoughtfully designed to highlight the freshness, structure and elegance of
Moët & Chandon Brut Impérial, two signature creations capturing the essence of Riviera-style French gastronomy.
For those seeking an even more playful experience, Cellar Master, Benoît Gouez has imagined a bittersweet Moët & Chandon Ice Impérial cocktail “Spicy Mangosé”, where the champagne’s vibrant fruity intensity meets the tropical sweetness of mango, lifted by a touch of agave, a hint of cayenne pepper and Signature Ice Pearls, a final, sun-drenched signature that brings the Saint-Tropez spirit fully to life.
Moët & Chandon Ice Impérial and Moët & Chandon Impérial by Pharrell Williams are available from June 1st, 2026, in selective distribution.
ABOUT MOËT & CHANDON
Founded in 1743, Moët & Chandon draws on the largest terroir in Champagne to share its exceptional savoir-faire with the world through a rich and diverse portfolio of champagnes. Present in over 150 countries, the Maison’s craftsmanship is the art of turning champagne into emotion. It is a collective work shaped by many hands and hearts, where each bottle becomes an invitation to share joy and celebration.
Guided by the deep belief that life is better when shared, the Maison’s range includes key expressions such as the timeless classic Moët & Chandon Brut Impérial, the bespoke creation Grand Vintage, the first champagne designed to be enjoyed on the rocks, Moët & Chandon
Ice Impérial, and the ultimate expression of Haute Oenologie with Collection Impériale. Each expresses joyful fruitiness, refined maturity and effortless pleasure in every sip. As a leader in Champagne, the Maison is committed to the welfare of its people and communities, acting responsibly through its sustainability programs, Natura Nostra and Essentia, to pass on a preserved Nature for future generations.
ABOUT PHARRELL WILLIAMS
Pharrell Williams is a 14-time Grammy Award-winning, Academy Award-nominated artist, producer, filmmaker, philanthropist, designer and entrepreneur. He serves as Creative Director of Louis Vuitton Men’s and is the founder of Humanrace. He was named
Chevalier de la Légion d’honneur, France’s highest order of merit, in recognition of his contributions to culture and the creative industries. Williams is also a UNESCO
Goodwill Ambassador for arts education and entrepreneurship and the founder of the nonprofit organizations Yellow and Black Ambition.
