The Tequila Industry Disruptor Introduces a Bold Partnership Blending Heritage and Award‑Winning Flavor that’s Crafted for Tequila Lovers Everywhere
May 21, 2026 (Dobbs Ferry, NY) — Madam Paleta, the women‑founded, award‑winning, flavor‑infused tequila brand, proudly announces that Nikki Bella – powerhouse entrepreneur, WWE Hall‑of‑Famer, and reality‑TV icon – has officially joined the company as an investor and Chief Margarita Officer.
After years of searching for the right tequila partner – one that reflects her culture, respects real agave craftsmanship, and dares to push the category forward – Bella found exactly what she was looking for in Madam Paleta, a brand built on authenticity, heritage, and fearless innovation. Her role as Chief Margarita Officer reflects both her deep, personal connection to margarita culture and her hands-on involvement in shaping how the brand shows up, from product experience to cultural moments.
“I think it’s important to celebrate every part of who I am including my Mexican heritage,” said Nikki Bella. “I’ve been waiting for a tequila brand that delivers real 100% Blue Weber agave quality and has the guts to evolve the category. Madam Paleta is doing both with all‑natural flavor and zero shortcuts, proving flavored tequila can be next‑level. And my signature cocktail? A skinny margarita made with Madam Paleta Tamarind. It’s pure magic.”
As the fastest‑growing spirit in the United States, tequila is bringing more drinkers than ever into the world of 100% Blue Weber agave. Madam Paleta is leading what comes next – proving that premium, flavor‑infused tequila can honor tradition while driving the future of the category.
“We built Madam Paleta as women, but we built it for everyone,” said Karla Flores, General Manager of Madam Paleta. “Tequila’s growth is increasing consumer curiosity and bringing more drinkers than ever into the category. Our mission is to give them another exceptional way to enjoy real 100% Blue Weber agave tequila with bold flavors, cultural authenticity, and a welcoming spirit. Nikki’s pride, passion, and fire make her the perfect partner for what’s next for the brand.”
“We’re energized by brands that lead with authenticity and resonate culturally with today’s consumer,” said Kevin Williams, SVP of Spirits at Republic National Distributing Company. “Madam Paleta brings a strong point of view to the tequila category, and Nikki Bella’s involvement adds a compelling voice and reach that can help the brand show up meaningfully across our key channels. We’re excited to work alongside the Madam Paleta team as they continue to build awareness and momentum.”
About Madam Paleta
Madam Paleta is a women‑founded, globally award‑winning, flavor‑infused tequila made with 100% Blue Weber agave. Known for becoming the first flavored tequila ever to win “Best in Class” at the San Francisco World Spirits Competition – earning a Double Gold medal and 95‑point rating – Madam Paleta blends authentic craftsmanship with bold natural fruit infusions to create a premium, approachable tequila experience. With category‑leading flavor and an inclusive mission, Madam Paleta continues to redefine how the world enjoys tequila.
Madam Paleta is currently available to purchase at major retailers in Texas and at www.madampaletatequila.com to ship to 30+ states across the US.
The brand was also among the Top 20 fastest-growing tequilas in the U.S. in 2025, according to Nielsen, underscoring its strong consumer resonance.
About Republic National Distributing Company
As a leading beverage alcohol distributor specializing in wine and spirits, RNDC brings the industry’s brightest talent together to ignite opportunity for suppliers, customers, and associates. Through strong relationships across the on- and off-premise, RNDC helps build brands, drive execution, and connect products with the consumers they are intended to serve. Guided by a commitment to excellence, collaboration, and long-term partnership, RNDC is focused on being the most valuable partner to all we serve.
With roots extending before Prohibition and a forward-looking approach to distribution, RNDC operates within the three-tier system at the intersection of craft, scale, and execution. The company works in the rare space where passion for the category meets unrelenting quality, continuously raising the bar for beverage alcohol distribution and delivering meaningful value across the industry.
