The 8th Annual Festival takes place at Philadelphia’s Historic Bok Building
May 13, 2026 (Philadelphia, PA) — The Hue Society is proud to announce the 2026 return of the Wine & Culture Fest (WCF), the premier global wine festival dedicated to consumer education, brand awareness, and cultural experiences through the Black lens. Scheduled for July 25, 2026, this year’s festival, themed “Summer School,” will transform Philadelphia’s historic Bok Building into a living classroom designed for those who seek context over spectacle.
Founded by Tahiirah Habibi, the Wine & Culture Fest was born from a need for economic inclusion and a safe space where Black, Brown, and Indigenous communities can explore the world of wine without the pressure to assimilate. Now in its eighth year, the festival continues to break barriers by uniting industry mavens, wine enthusiasts, and cultural icons for a day of immersive learning and celebration.
“Wine and food are our entry points, but culture and legacy are the ultimate lessons,” says Habibi. “With ‘Summer School,’ we are inviting our community to study the craft, celebrate our heritage, and carry that knowledge forward in a space that was built specifically for us.”
2026 Festival Highlights Include:
- A Living Campus: For the first time, each floor of the historic Bok Building will serve a unique purpose, guiding guests through a curated journey of tastings, seminars, and storytelling.
- Expert-Led Seminars: Interactive sessions featuring industry pioneers covering everything from viticulture to business ownership.
- The Signature Tastings: An expansive selection of fan favorites, rare vintages, and minority-owned labels, including partners like Jackson Family Wines and Sandeman.
- Cultural Programming: Live art, high-energy DJ sets, and deep-dive panels—centering bold voices in the wine and spirits industry.
- Fireside chat with special guests
- RICE (The Main Event): A global culinary experience reimagining traditional rice dishes from across the diaspora, paired with exceptional wines.
The R.I.C.E. experience is curated by Chef Chaz and will feature 8 top chefs from across the nation.
Sponsors & Partners:
- VinePair
- Jackson Family Wines
- Angels Envy
- Sandeman
- Culinary Careers Program
Wine & Culture Fest is more than a tasting; it is a movement toward equity and representation in a historically exclusive industry. By providing a platform for enthusiasts and professionals alike, WCF ensures that the future of wine is as diverse as the people who enjoy it.
Tickets and Information
Tickets are now available. For more information on the full schedule, sponsorship opportunities, or to purchase tickets, please visit www.wineandculturefest.com.
About The Hue Society
The Hue Society is a global organization and community hub dedicated to increasing Black representation and access in the wine industry. Through events, mentorship, and advocacy, The Hue Society bridges the gap between the industry and the community, creating a more inclusive and equitable wine world. Website: www.thehuesociety.com
Social Media: @wineandculturefest | #WCF2026
