Consumers Can Enjoy Cavit Pinot Grigio at Its Original $6.99 Price via National Rebate, concluding on Pinot Grigio Day
May 11, 2026 (Port Washington, NY) — To mark 50 years of bringing Pinot Grigio to American tables, Cavit Wines is turning back time. For one week only, from May 10 through May 17, 2026, consumers can enjoy Cavit Pinot Grigio at its original 1970s price of $6.99 through a national rebate program.
This celebratory campaign honors the wine that helped define an entire category in the US and is part of Cavit Wines’s “50 Years of Cavit” platform, marking the brand’s multi-year celebration of its heritage. This year’s focus highlights 50 years since the first vintage of Cavit Pinot Grigio was bound for the United States in 1976, a milestone that helped introduce and define the category for American consumers. First introduced nationally in 1977, Cavit Pinot Grigio quickly became synonymous with approachable, quality Italian white wine, setting the standard for generations to come.
“As America’s original Pinot Grigio, Cavit has played a pivotal role in shaping how consumers experience Italian white wine,” said Marc D. Taub, President and CEO of Palm Bay International, Cavit’s US importer since the brand’s introduction. “This anniversary offer is both a celebration of our heritage and a thank you to the loyal fans who have made Cavit a household name for nearly five decades.”
Today, Cavit — short for Cantina Viticoltori Trentino — remains the #1 Italian Pinot Grigio in the US, continuing its legacy of consistency, quality, and everyday enjoyment. Behind every bottle is a collective of more than 5,000 family growers in the foothills of northern Italy. With deep roots in the Trentino region, these growers have cultivated their vineyards for generations, ensuring each bottle reflects authentic Italian craftsmanship.
Cavit Pinot Grigio offers a crisp, refreshing profile suited to a range of occasions, with the promotion culminating on National Pinot Grigio Day, May 17.
Consumers nationwide can participate in the limited-time rebate promotion by purchasing Cavit Pinot Grigio at participating retailers and submitting proof of purchase during the promotional period.
For more information, visit https://palmbayrebates.com/pgday.
About Cavit
Combine more than a half-century of winemaking expertise, the dramatic landscape and terroir of northern Italy, and a profound enjoyment of the good things in life. The result: the Cavit Collection, source of America’s #1 Italian wine*.
Cavit swept onto the radar of American wine lovers in the 1970s as a pioneer of a then-little-known white wine called Pinot Grigio. Prized for its crisp, elegant character, fruit flavors, and delicate floral aroma, Pinot Grigio is a demanding grape to cultivate, but has flourished in northern Italy for over a century. Cavit has consistently championed this varietal in the U.S., earning its well-deserved title of America’s #1 Italian Pinot Grigio. For more, visit Cavit.com.
About Palm Bay International
As a preeminent, family-owned wine and spirits supplier in the United States, Palm Bay International offers one of the nation’s most comprehensive portfolios of imported wines and spirits from key appellations and origins around the globe, and a growing roster of domestic selections. Through a century of experience, the company continually sets new benchmarks for building brands with purpose, relevancy, and longevity. For more, visit: palmbay.com.
