Percentage of Every Bottle Sold Funds Restoration of the Functionally Extinct White Abalone
February 26, 2026 (Paso Robles, CA) — McPrice Myers Wines and Hog Island Oyster Co. have partnered to release Sea Legacy, a limited-production Paso Robles Clairette Blanche wine created to benefit the White Abalone Project. The collaboration sends 25% of proceeds to support efforts towards restoring the functionally extinct white abalone, a species once native to California’s Central Coast.
Guests will find Sea Legacy offered by the glass or by the bottle exclusively at all Hog Island Oyster Co. restaurant locations, including the General Store + Hog Shack at their oyster farm in Marshall. Each pour supports white abalone research, breeding programs, and ocean restoration.
The White Abalone Project is a science-based initiative working to prevent the extinction of white abalone (Haliotis sorenseni), a once-abundant California shellfish listed as endangered in 2001 and now considered functionally extinct in the wild. Through controlled breeding, scientific research, and ocean restoration, the project aims to rebuild wild populations and restore the ecological balance of kelp forest ecosystems along the California coast.
For McPrice Myers Wines, the collaboration aligns with the winery’s sustainability philosophy and its Central Coast roots, as white abalone once thrived along the same coastline that shapes Paso Robles, making this a natural partnership.
“At McPrice Myers Wines, sustainability isn’t just a label, it’s at the heart of everything we do,” said McPrice “Mac” Myers, Founder and Winemaker. “We farm by listening to the land and farming alongside it. Partnering with Hog Island to protect a foundational marine species felt like a natural extension of that mindset. Sea Legacy connects the health of our vineyards with the health of our oceans. When we protect one, we protect the other.”
McPrice Myers Wines farms using organic, biodynamic, and regenerative practices designed to enrich soil health and foster biodiversity. The winery composts grape pomace back into the vineyard, plants diverse cover crops such as rye, fava beans, and sweet peas, and cultivates a habitat for pollinators and beneficial insects as part of its long-term commitment to leaving the land in a better state than when they arrived.
Hog Island Oyster Co., long recognized for championing regenerative aquaculture, shares that same philosophy in its stewardship of California’s coastal waters. As an oyster grower dependent on clean, thriving marine ecosystems, Hog Island views the protection of native shellfish as both an environmental and cultural imperative.
Sea Legacy is crafted from 100% Clairette Blanche grown on the historic Paso Robles Paper Street Vineyard, the wine reflects a region known for its limestone-rich, marine-derived terrain that formed from ancient seabeds. The wine’s structure and vibrancy make it a natural companion to shellfish, creating a true connection between vineyard and coast.
For more information about McPrice Myers Wines: mcpricemyers.com To learn more about Hog Island Oyster Co.: hogislandoysters.com
For details on the White Abalone Project: whiteabalone.org
About McPrice Myers Wines
Winemaker McPrice “Mac” Myers launched his eponymous label in 2002. In 2014 he established the estate winery and vineyard in the Adelaida District of Paso Robles. In 2017, Mac and Co-Owner Venus Lai expanded the estate vineyard and opened the Hilltop Guest House. In 2025, the team unveiled the Estate Tasting Room. Mac’s critically acclaimed wines, alongside his self-taught and meticulous approach to winemaking, continue to produce stunning wines that more than live up to the hype. McPrice Myers’ portfolio includes his Proprietary, Single Vineyard Series, Beautiful Earth, M, Sparkling, and Hard Working Wines — Mac’s premium wines that don’t break the bank™ from Paso Robles and the Central Coast. McPrice Myers Wines | IG @mcpricemyerswines
About Hog Island Oyster Co.
Founded in 1983 by two marine biologists who planted oyster seed on a five-acre lease in Tomales Bay, Hog Island Oyster Co. has grown from supplying its first Pacific oysters to iconic San Francisco restaurants to becoming one of the nation’s leading sustainable shellfish producers and a pioneer of bay-to-bar dining. Today, the company farms 160 acres in Tomales Bay and harvests more than 3.5 million oysters and Manila clams annually, operates a family of oyster bars and restaurants from the San Francisco Ferry Building to Napa and Marshall, and continues to expand with operations in Humboldt Bay, including California’s first permitted shellfish hatchery. A Food Alliance Certified Sustainable Shellfish Producer and the first B Corp Certified shellfish company, Hog Island remains rooted in its belief that doing good is good business, with ongoing initiatives in regenerative aquaculture, including seaweed harvesting and kelp research in partnership with The Nature Conservancy. Hog Island Oyster Co. | IG: @hogislandoysterco
