February 18, 2026 (Hopland, CA) — VIÑA CONCHA Y TORO USA (VCT USA) today announced the promotion of Brian Dorn to Senior Vice President of Sales, marking a significant step in the company’s continued evolution in the U.S. market. Dorn assumes the role following several high‑performance years as the Central Division Vice President, where he played a key part in shaping commercial strategy, driving growth, and strengthening key distributor partnerships nationwide.
Dorn joined the organization in 2012, shortly after Viña Concha y Toro’s acquisition of Fetzer Vineyards (now Bonterra Organic Estates) and has since been instrumental in building the commercial foundation for the company’s expanding portfolio and marketplace presence.
“Brian’s appointment ushers in an exciting new chapter for VCT USA,” said Rodrigo Maturana, President of Sales and Marketing. “His deep understanding of our business, combined with his exceptional strategic planning and distributor partnership management skills, make him uniquely qualified to lead our sales organization. As we navigate a rapidly changing industry landscape, Brian brings the clarity, pragmatism, and vision needed to propel our business forward.”
In his new role, Dorn will oversee national sales strategy, distributor management, and commercial execution across all channels.
“I’m energized and honored to step into the SVP role at such a pivotal moment for our industry,” said Dorn. “Even amid the challenges facing the wine marketplace, VCT USA is positioned to thrive, with powerful brands, a committed leadership team, a best‑in‑class sales organization, and strong partners across the country. I’m excited to help shape what comes next.”
Dorn’s appointment is effective immediately.
ABOUT VIÑA CONCHA Y TORO USA (VCT USA)
Viña Concha y Toro USA is an award-winning purveyor of multi-origin wines and the leading importer of South American wines in the United States. As the U.S. division of global wine powerhouse Viña Concha y Toro, the company is guided by a commitment to excellence, innovation, and responsible business practices. A certified B Corporation, Viña Concha y Toro USA is dedicated to using business as a force for good, with a strong focus on environmental stewardship and positive social impact. To learn more, visit www.vct-usa.com.
About Bonterra Organic Estates
Founded by Barney Fetzer in Mendocino County, CA, in 1968 as Fetzer Vineyards, and today part of global wine leader Viña Concha y Toro, Bonterra Organic Estates produces the nation’s leading organically farmed eponymous wine brand. A certified B Corporation since 2015, its powerhouse portfolio of California wine brands includes the heritage brand Fetzer and California’s original bourbon barrel-aged wine, 1000 Stories, as well as category disruptor Bonterra Ranch Wine.
