Afternoon Brief, February 11

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Wednesday, February 11
Trending Story
California Winegrape Growers Advance 2026 Legislative Agenda, Call Industry to Action
The California Association of Winegrape Growers (CAWG) is advancing a coordinated slate of sponsored legislation for the 2026 California Legislative Session, signaling a unified grower effort to strengthen local winegrowing, support family farmers, and reinforce consumer trust…
M. A. Silva USA
Wine Industry Careers
Today’s News
First California Budbreak Reported in January in Alexander Valley
Thanks to an abnormally warm and dry January, some California vineyards are already pushing buds—just in time for the return of cool and rainy conditions…
Stronger Together: Why Unity Across the Three-Tier System Matters More Than Ever
When Cutter Smith, President of Eder-Goodman and current Chair of the Board of Wine & Spirits Wholesalers of America (WSWA), stepped onto the main stage at Access LIVE 2026 in Las Vegas, he didn’t mince words…
Oregon Wine Industry Faces Economic Reset as Producers Respond to Changing Market Forces
Oregon’s wine industry is entering a period of recalibration as producers confront shifting consumer habits, rising production costs, and intensifying competition across the broader beverage market…
40 Years of Leadership: Kim Stare Wallace Celebrates Four Decades at Dry Creek Vineyard
Natural Wine Tempting Drinkers Looking for a Healthier Option
Visit Napa Valley Launches “Live a Little or a Lot” Advertising Campaign, Reframing Luxury as Personal Choice
Wine 4 Paws Event Raises Funds for Homeless Pets
Red Wine Rising: An East Coast Perspective Launches February 23 in Princeton, NJ
Some Okanagan Wineries Face Huge Tax Bills for Using Relief Program After Killer Cold Snap
Heineken to Cut Up to 6,000 Jobs over Next Two Years
Banks Peninsula Winemaker Launches Single-Serve Wine Pouches
Alsace Loses One of Its Iconic Figures with the Death of Pierre Heydt-Trimbach
China Could Target French Wine If Paris Pushes for EU Tariffs
Has Saudi Arabia Started Selling Alcohol?
ATPGroup
Blogs
Let’s Not Complain About the Perfectly Priced $1,000 Wines
Building Profitable Promotion Strategies for Modern Winery Direct-to-Consumer Sales
Wine Chronicles: A Question of Terroir
Wine Needs a New Social Contract
The Rise of Cultural Meh: How Brands Can Speak to an Emotionally Exhausted Consumer
Copper Peak Logistics
Wine Industry Careers
Wine Storage Consultant
Del Rey Wine Center – Los Angeles, CA
Sales Representative
Selected Estates of Europe, Ltd. – Mamaroneck, NY
Hospitality Associate
A. Rafanelli Winery – Healdsburg, CA
More Wine Industry Jobs
WineDirect Fulfillment
People
Trisaetum Winery Unveils Refreshed Gallery with Winemaker James Frey’s Paintings
Wine Characters: Brian Carter, Brian Carter Cellars
Life Between the Vines: John Blair, President & Partner, Dunham Cellars, Walla Walla, Washington
Couple Brings an Unstuffy Vibe as They Revive Springfield Wine Bar
Rachel Triggs Joins the Wine Grape Council of South Australia as Independent Chair
HOBO Data Loggers
WIN Marketplace
2024 Sonoma Carneros Chardonnay – Bulk Wine
Picturesque Vineyard Estate in Dry Creek Valley
French Oak Barrels
Alexander Valley Bordeaux Grapes
More Marketplace Listings
UC Davis
Supplier News
Why Your Tasting Room Isn’t Converting, and What to Do About It
You’re Invited! Wine AI Group Starts This Friday
How Glass Packaging Trends Will Shape Wine & Spirits in 2026
The Hidden Cost of Switching Systems (Again)
More Supplier News
Gusmer Enterprises
Vineyard & Winery
Juggernaut Wines Take a Bite Out of Love This Valentine’s Day
Grgich Hills Estate Creates Timeless: An Homage to Miljenko “Mike” Grgich, Synchronizing with the Judgment of Paris 50th Anniversary
The Soft Power of Napa Merlot
The Other Ramey Classic—Syrah
Bordeaux Claret “Is a Consumer-Led Wine. We Have Spent Too Much Time Listening to Middlemen and Not Enough to the End Consumer”
WIN Marketplace

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