February 9, 2026 (Richmond, VIC) — Get Freighted Cellar Door today announces its evolution into Australia Tasting Room (ATR), a major rebrand and platform relaunch that signals a new era for Australian wineries selling direct to consumer (D2C) globally.
Built on Get Freighted’s 20+ years of global wine logistics expertise, Australia Tasting Room has been purpose built to remove the friction, risk, and complexity that have historically made international D2C sales inaccessible for most wineries. By combining global marketing, compliance, payments, fulfilment, and international freight into a single end to end solution, ATR allows producers to reach international customers effortlessly, while maintaining full control of pricing, brand, and storytelling.
MINIMAL EFFORT. MAXIMUM GLOBAL REACH.
For wineries, the operational burden is deliberately light. Most producers spend less than one hour per year managing inventory updates, with ATR handling everything else, from international marketing and customer acquisition across 15 global markets, to payments, compliance, shipping, duties, taxes, insurance, and fulfilment.
“Selling directly to international customers has long felt out of reach for many wineries,” says Matt Annear, General Manager – Business Development, Australia Tasting Room. “Australia Tasting Room changes that. We’ve built a platform where wineries can unlock global D2C sales with minimal effort, no upfront costs, and without taking on compliance or logistics risk. It’s genuinely sales without borders.”
DRIVING DEMAND FROM DAY ONE
Significant investment in international digital advertising and customer acquisition has already been underway for several months ahead of the relaunch. The response has been overwhelming, with strong pre registrations from international customers actively seeking to purchase wine directly from Australian producers.
To accelerate customer adoption and conversion at launch, Australia Tasting Room is funding a $100 discount code for every customer’s first purchase, available until 30 June 2026. This incentive is fully funded by ATR and reflects the platform’s confidence in driving repeat international purchasing without eroding winery margins.
UNLOCKING EXPORT PRICING WITHOUT MARGIN EROSION
A key advantage of Australia Tasting Room is the ability for wineries to offer true export pricing direct to international consumers. Traditional winery POS systems rarely support true export pricing at scale, forcing producers into complex workarounds or margin-eroding discounts.
By automatically removing Australian taxes where applicable and presenting fully landed, all inclusive pricing to the customer, ATR delivers better value to international buyers without discounting winery retail pricing or impacting the producer’s bottom line. The result is stronger conversion, higher perceived value, and healthier margins for wineries.
RAPID PLATFORM GROWTH
Momentum behind the platform continues to build. More than 250 additional wineries have already committed to joining Australia Tasting Room in the coming months, alongside 140+ producers currently selling internationally. This positions Australia Tasting Room as the largest global showcase of Australian wine, and the only platform offering direct from producer access at scale to international consumers.
WHY WINERIES ARE EMBRACING AUSTRALIA TASTING ROOM
No Upfront Costs
Join with zero setup or platform fees. A competitive commission is only charged on successful sales.
Minimal Ongoing Effort
Less than one hour per year managing inventory updates. ATR handles marketing, DTC advertising, payments, shipping, compliance, and fulfilment.
Producer Control
Maintain full control over pricing, brand presence, and storytelling.
Export Pricing Made Easy
Offer export ready D2C pricing without complex POS workarounds or margin erosion.
Elevated Brand Pages
Dedicated, richly branded producer pages featuring videos, awards, and immersive content tailored for international buyers.
Global Marketing & Customer Acquisition
Paid digital advertising, social media, email marketing, Google Shopping, retargeting, and marketplace visibility across 15 countries.
All Inclusive Pricing for Customers
Customers see a final landed price in their local currency, including freight, duties, taxes, and insurance, removing friction at checkout.
Simplified Logistics
Integrated with Get Freighted’s proven global logistics network. Producers simply pack, print, and dispatch.
Global Reach
Currently shipping to 15 countries, including the USA, UK, Japan, Hong Kong, Singapore, Belgium, Czech Republic, Netherlands, South Korea, Germany, Italy, Ireland, Taiwan, Switzerland, and New Zealand
WHAT’S NEXT FOR AUSTRALIA TASTING ROOM
Coming Soon:
- Customisable tasting packs with integrated video tasting notes
- International wine club functionality
- Global VIP loyalty and rewards program
These features are already in development and will roll out progressively in 2026.
POWERING A NEW KIND OF GLOBAL D2C
Australia Tasting Room unlocks three powerful revenue streams for producers:
- New International Customer Acquisition
Connect with global consumers actively seeking Australian wine but facing limited local availability. - Cellar Door to Lifetime Customer Conversion
Seamlessly convert international cellar door visitors into repeat online buyers with clear, all inclusive global pricing. - Capturing International Website Traffic
Geo-redirect international visitors to a dedicated Australia Tasting Room producer page optimised for conversion.
JOIN AUSTRALIA TASTING ROOM
Wineries interested in joining can register now at:
www.australiatastingroom.com/producer-registration
About Australia Tasting Room
Formerly Get Freighted Cellar Door, Australia Tasting Room is the premier global gateway for Australian wine. Built to simplify and scale international D2C sales, the platform enables producers to grow global brand presence, unlock export pricing, and sell internationally with confidence, without operational complexity.
“We handle the hard part. You focus on the wine.”
