February 3, 2026 (Paso Robles, CA) — In a market saturated with generic leadership retreats and “motivational” fluff, DRIVE 2026 has emerged as the most rigorous, results-guaranteed professional development seminar available today. Widely recognized as the wine industry’s most innovative and forward-thinking event, DRIVE provides the definitive antidote to information overload for leaders who are drowning in data but starving for wisdom. This isn’t just another networking mixer; it is a high-stakes tactical laboratory where the chasm between “knowing” and “executing” is finally closed. With only 10 days until kickoff at the stunning Hotel AVA in Paso Robles, the region’s top CEOs and owners are shifting their focus from passive learning to a calculated, 90% probability of success.
The Death of the “Sit and Get” Seminar
Most professional development follows a predictable, frustrating pattern: attendees “sit and get.” They leave with a notebook of scribbled ideas and a lighter wallet, only to have those ideas buried under a mountain of emails within 48 hours. The result is a wasted day and zero ROI.
“There is nothing like this event,” says Amanda W. Higgins, Producer of DRIVE and Founder of Full Cup Solutions. “Businesses today have all the answers, but they lack the tactical strategies to incorporate them. At DRIVE, we drill down on what creates the highest impact. We’ve built a systematic process that doesn’t just inspire—it provides the tools to get the job done.”
Championship DNA and the Leadership Shift
The philosophy of DRIVE 2026 is rooted in elite performance. The lineup features Bear Pascoe, a former NFL standout turned consultant, who will break down the “4 P’s of Living A Championship Life.” Pascoe’s presence underscores a core truth: success in the boardroom requires the same disciplined, repeatable blueprint as success on the field.
Complementing this high-octane energy is the organizational expertise of Dr. Devon Hodgson, Ed.D. Her focus on the “Professional Learning Community” framework shifts the leader’s role from a “doer” to a “coach,” building resilient teams that execute even when the plan goes sideways.
The Science of the Pivot: The PDSA Cycle
The cornerstone of the DRIVE experience is the creation of a “Unique Plan” using the Plan-Do-Study-Act (PDSA) cycle. Rather than chasing vague resolutions, attendees engage in a data-driven inquiry cycle that ensures every move is calculated and every result is measured.
This roadmap is built upon a comprehensive Performance Audit, a deep-dive self-reflection into leadership, teamwork, and financial wellness. It is this “drill down” approach that past attendees credit for making DRIVE the most productive half-day of their year.
The Final Countdown
With only 10 days remaining, the window to secure a spot is closing. For those spinning their wheels despite having all the “information,” DRIVE 2026 offers a rare opportunity to reframe focus and direct energy with surgical precision.
“If you need to be inspired to reach a new goal—or if you need to inspire a team member—this is for you,” says Higgins. “But more importantly, if you need the tools to actually reach that goal, you need to be in the room.”
DRIVE 2026 takes place February 11th at Hotel AVA, Paso Robles. Tickets are extremely limited and expected to sell out.
Secure your registration today at: https://www.fullcupsolutions.com/fullcupsolutionscom/drive
