January 29, 2026, Petaluma, CA – Vinarchy, one of the world’s leading dedicated wine companies, today announced the appointment of Jasprit Hanger as Executive Vice President of Sales, USA. Ms. Hanger, a seasoned commercial leader with over 25 years of experience in the beverage-alcohol industry, will be instrumental in leading the execution of the company’s 2026 US strategy, which is rooted in consumer-centric innovation and an optimistic long-term vision for the wine category.
In her new role Ms. Hanger will oversee all commercial sales leadership for Vinarchy in the US, bringing a proven track record in driving growth through market development, brand launches and commercial excellence. Her expertise aligns directly with Vinarchy’s commitment to reshaping the consumer experience and unlocking new avenues for growth in the US wine market.
“After launching Vinarchy in the US last year, Jasprit comes to us at the right time. Her experience, expertise and partnership mindset combined with a strong plan to redefine wine in the exciting and dynamic US alcohol beverage market positions Vinarchy well to drive growth with our retail and distributor partners,” said Dennis Peek, Managing Director, Americas for Vinarchy.
Ms. Hanger joins Vinarchy following progressive leadership roles at major beverage-alcohol companies. Most recently, she served as General Manager of Market Development and Commercialization and General Manager for the West and Control States at Suntory Global Spirits. Prior to this, she held senior sales positions in Wine and Spirits at Constellation Brands, including SVP Sales, West, and Vice President/General Manager – California, where she managed significant revenue targets and forged strong relationships with distributor partners.
“I am excited to join Vinarchy at this pivotal moment of transformation in the wine industry,” reflected Ms. Hanger. “Vinarchy’s ‘Glass-to-Grape’ philosophy – starting with what consumers want and working back to how we source and make wine – is a big part of what drew me to the business. It represents a forward-looking approach that I am eager to execute on the ground. I look forward to working with the team to elevate our core brands and deliver measurable results through our focused strategic direction.”
Ms. Hanger holds an MBA from Seattle University and a Bachelor of Science in Accounting from the University of Colorado.
About Vinarchy
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers,
Vinarchy is one of the world’s leading dedicated wine companies. Home to an incredible range
of global brands led by Campo Viejo, Jacob’s Creek, Stoneleigh, Hardys, St Hallets and Dolly Wines, Vinarchy aims to redefine wine by meeting the fast-changing needs of its consumers with new formats, innovative products, and experiences that welcome all into wine for moments of celebration and connection.
For more information, visit https://vinarchy.com/pages/our-brands.
