Indiana and Hawaii Added Through Oxford Street Merchants Division
Saint Paul, Minn. – January 28, 2026 – Oxford Street Merchants, the luxury division of Johnson Brothers, today announced the addition of Indiana and Hawaii to its distribution partnership with Folio Fine Wine Partners.
Effective in February, Oxford Street Merchants will begin representing Folio Fine Wine Partners’ portfolio in these two markets, broadening the companies’ long-standing collaboration and increasing Folio’s reach through Johnson Brothers’ network.
With the addition of Indiana and Hawaii, Johnson Brothers and Folio Fine Wine Partners will now work together across 11 markets, including Arizona, Iowa, Minnesota, North Carolina, North Dakota, Nebraska, South Dakota, Texas, Virginia, and the newly added states.
“This expanded relationship reinforces our belief in Johnson Brothers and Oxford Street Merchants to deliver long-term sustainable growth for our brands,” said Tim Norris, CEO, Folio Fine Wine Partners. “We believe their customer focus and commitment to executional excellence will expand our reach, introducing more consumers to our wines.”
This step reflects a shared focus on thoughtful growth, strong local execution, and long-term brand development in each market served.
“We value our relationship with Folio Fine Wine Partners and are pleased to broaden our work together into Indiana and Hawaii,” said Yale Johnson, President of Sales, Johnson Brothers & Oxford Street Merchants. “Our teams are aligned around disciplined execution and building premium wine brands market by market.”
About Johnson Brothers
Johnson Brothers is a third-generation, single family-owned wine, beer, and spirits distributor founded in 1953 by Lynn Johnson. Guided by its founding values of work ethic, passion, innovation, teamwork, excellence, and integrity, the company partners with top-tier suppliers to deliver a world-class portfolio and exceptional service to customers across 24 states. For the third consecutive year, Johnson Brothers has been named one of America’s Most Trustworthy Companies by Newsweek. Learn more at johnsonbrothers.com | LinkedIn | Instagram.
About Oxford Street Merchants
Oxford Street Merchants, a division of Johnson Brothers, is focused on luxury spirits and estate wines. Its dedicated, knowledgeable, and accredited team members bring a passion for brand stewardship and storytelling, ensuring each encounter leaves the customer with an unparalleled luxury experience. Committed to executional excellence and standards of performance, Oxford Street Merchants combines innovation and analytics to drive results. Its name pays homage to 43 Oxford Street, the Saint Paul, Minnesota building where Lynn Johnson founded the third-generation, family-run business. Learn more at oxfordstmerchants.com| Instagram.
About Folio Fine Wine Partners
Founded in 2004 by the Michael Mondavi Family, Folio Fine Wine Partners is a fine wine importer, agency, and producer. The company offers comprehensive sales, marketing, and public relations support for family-owned wineries from top wine regions, including California, France, Italy, Argentina, Australia, Austria, New Zealand, Portugal, and Spain. For more information, visit www.foliowine.com or follow us on Facebook, Instagram, and LinkedIn.
