ROLLING HILLS, Calif. (January 27, 2026) — As newly released economic data shows U.S. consumer confidence declining to its lowest level since 2014, Castle Rock Winery sees the moment as a clear reminder of the enduring strength of established, value-driven wine brands that perform when consumers become more selective.
According to data released today by the Conference Board, consumer confidence fell sharply in January amid growing concern about household finances and the broader economic outlook. While such periods often introduce uncertainty across discretionary categories, history suggests they also reward brands known for consistency, quality, and value.
As consumer confidence tightens, wine consumers tend to become more deliberate—placing greater emphasis on what’s in the glass rather than higher price tags or fleeting trends.
Notably, the current confidence reading mirrors levels last seen in 2014, which coincided with the strongest sales year in Castle Rock Winery’s history. That period was defined by disciplined consumer spending and a clear preference for trusted, high-quality wines offered at accessible price points.
“For more than three decades, Castle Rock has been built for environments like this,” said Greg Popovich, Founder and President of Castle Rock Winery. “When consumers become more intentional, they don’t stop enjoying wine—they simply gravitate toward brands that deliver confidence in every purchase. That has always been Castle Rock’s strength.”
That philosophy extends across the winery’s broader portfolio, including Kosmic Kitty Wines, a fast-growing, boldly packaged brand resonating with younger consumers seeking approachability and value, and Dressage Wines, a boutique label focused on precision, restraint, and craftsmanship.
Dressage Wines was created in partnership with Sabine Schut-Kery, U.S. Olympic silver medalist and one of the most respected figures in international dressage, reflecting a shared belief that true quality is built through discipline, consistency, and attention to detail.
“Value today isn’t just about price—it’s about trust,” added Adriana Popovich, Director of Social Media “Whether it’s the long-standing reliability of Castle Rock, the playful energy of Kosmic Kitty, or the refined elegance of Dressage, consumers want brands that feel authentic, dependable, and worth coming back to. That consistency matters even more in times like these.”
Confidence in the portfolio is reinforced by continued critical recognition. Castle Rock Winery has earned multiple 90-point and above ratings from Wine Enthusiast across recent vintages, along with long-running “Best Buy” designations recognizing exceptional quality and value. Meanwhile, Kosmic Kitty Wines has received multiple 90-point and above scores from The Tasting Panel, underscoring the brand’s ability to deliver both approachability and substance at an accessible price point.
With national distribution, diversified sourcing across California, Oregon, and Washington, and a disciplined, family-owned operating model, Castle Rock Winery believes it is well positioned to support retail partners and consumers alike in an increasingly value-conscious marketplace.
About Castle Rock Winery
Founded in 1994, Castle Rock Winery is a family-owned winery dedicated to producing award-winning wines sourced from premier vineyards throughout the West Coast and produced and bottled in Santa Rosa, California. Castle Rock is nationally recognized for its commitment to quality, consistency, and consumer accessibility.
For more information, visit www.castlerockwinery.com
