January 13, 2026 (Windsor, CA) — Innumero Wines, a woman-led, woman-made winery, announces another year of exceptional growth, achieving a 72% year-over-year sales increase in the premium category, even as overall wine consumption continues to decline. This milestone reflects Innumero’s unwavering commitment to crafting wines that capture the soul of Sonoma County and the passion of its founders.
“Our growth comes from a relentless focus on quality and a business built on genuine, lasting relationships with our customers,” says Proprietor & General Manager Sheree Thornsberry. “At Innumero, extraordinary experiences are born where people, place, and passion meet. This year’s growth and recognition affirm our commitment to that vision and the goals we continue to pursue.”
Building on a tradition of excellence, Innumero continues to craft acclaimed single-vineyard, single-clone Pinot Noir and Chardonnay from the Green Valley of the Russian River Valley and the Russian River Valley AVAs. In response to its continued commercial success, the winery is expanding its portfolio with three new releases, including its first Bordeaux varietal. The new releases include:
- Kick Ranch Vineyard – Fountaingrove District – barrel fermented Sauvignon Blanc (Spring ’26 release)
- Lancel Creek Vineyard – Russian River Valley – Montrachet Clone Chardonnay (Fall ’26 release)
- Lancel Creek Vineyard – Russian River Valley – 777 Clone Pinot Noir (Fall ’26 release)
“We’ve been fortunate to enjoy exceptional growing conditions over the past four vintages,” adds Innumero Winemaker Ashley Herzberg. “Combined with access to world-class Sonoma County vineyards, cared for by dedicated multigenerational grower families, it allows our wines to shine with minimal intervention.”
According to Silicon Valley Bank’s 2025 State of the US Wine Industry Report:
- U.S. wine consumption volumes declined by 1–3% in 2024, and average wineries experienced a 3.4% revenue decline. [vinepair.com], [prnewswire.com]
- Amid overall softness, the premium segment held strong, with only single-digit declines, while the top quartile of wineries saw average growth of 22%. [prnewswire.com], [wineenthusiast.com]
- White varietals—such as Sauvignon Blanc (+8.5%) and Pinot Grigio (~8%)—outperformed reds, signaling a shift in consumer preferences. [wineenthusiast.com]
These figures highlight an industry in flux—experiencing a “demand-based correction” driven by demographic shifts and changing attitudes—while presenting prime opportunities for high-quality producers like Innumero to excel. [svb.com], [vinepair.com]
Innumero’s winning business model is rooted in disciplined commitment to:
- Exceptional Winemaking: Crafted under the vision and talent of Ashley Herzberg, their renowned and gifted winemaker, and in concert with the exceptional collaboration of their quality-focused grower partners.
- Award-Winning Quality: Innumero’s 2023 Little Boot Vineyard Pinot Noir earned a notable first place from Chef & Restaurateur Charlie Palmer’s prestigious Pigs & Pinot competition with their portfolio of wines receiving several 95+ point ratings from Wine Enthusiast, Jeb Dunnuck, and James Suckling.
- Member-Centricity: A dedication to their Direct-to-Consumer, Allocation List Only approach, fostering deep and enduring relationships with their members.
- Community Engagement: Hosting intimate/in-market private events and supporting charitable auctions with an emphasis on children’s causes.
About Innumero Wines
Innumero Wines is a boutique, women-owned winery based in Sonoma County, CA. Proprietors, Sheree & Brian Thornsberry, discovered their passion for wine and the appellations of Northern California in 2010. A spark was ignited, and their mutual appreciation for the craft of winemaking and the expression of terroir was born. Over the next decade, they pursued their interest in all things wine, satisfying their thirst for understanding what makes exceptional wine just that, exceptional. Since their inaugural vintage in 2021, Innumero has received critical acclaim for their wines and has built a notable reputation and following in the winemaking community, focusing on the interconnectedness of People, Places, and the pursuit of their Passion for winemaking. To learn more, please visit www.innumerowines.com.
Wines:
- Innumero Rosé of Pinot Noir, Russian River Valley — $48
- Innumero Kick Ranch Sauvignon Blanc, Fountain Grove District — $65
- Innumero Ellen Lane Chardonnay, Russian River Valley — $68
- Innumero Bootlegger’s Hill Vineyard Chardonnay, Green Valley of the Russian River Valley — $75
- Innumero Lancel Creek Vineyard Chardonnay, Russian River Valley — $80
- Innumero Lancel Creek Vineyard Pinot Noir, Russian River Valley — $75
- Innumero Norstar Pinot Noir, Russian River Valley — $75
- Innumero Little Boot Vineyard Pinot Noir, Green Valley of the Russian River Valley — $75
- Innumero Bootlegger’s Hill Vineyard Pinot Noir, Green Valley of the Russian River Valley — $80
- Innumero Barrel Select ‘Family Reserve’ Pinot Noir, Green Valley of the Russian River Valley — $90
