January 6, 2026 (Tualatin, OR) — Block 55, the only Winery Experience Platform built for wineries by wineries, is proud to announce two major feature releases that dramatically improve the way tasting rooms operate: Bespoke Reservations, a redesigned workflow for creating on-the-fly bookings, and PIN-Based Login, a fast, secure access control system built specifically for tasting room teams.
These updates reinforce Block 55’s commitment to building technology that matches the real-world cadence of hospitality — intuitive, flexible, and fast, without sacrificing control or security.
Bespoke Reservations: Faster, Flexible, Built for Real Hospitality
The new Bespoke Reservations workflow is a major refinement to one of Block 55’s most relied-on features. Designed for speed and simplicity, it helps tasting room teams move quickly, accommodate guests, and reduce friction. With this redesign, staff can create custom experiences on the fly, jump to any date or time, and instantly look up guests by phone number — including records from integrated POS partners like Commerce7, Bottle 360, and VinoShipper. The result is a deeper connection between reservations and point of sale, where systems work together seamlessly and the lines between them begin to disappear.
PIN-Based Login: Speed, Security, and Smarter Access Control
Also launching today is one of our most requested features: a secure, 4-digit PIN-Based Login. In busy tasting rooms where multiple staff share devices, biometric login isn’t a feasible option. PIN login offers instant access, letting teams get into Block 55 quickly and keep service moving. Administrators can also restrict access to reservations-only mode, ensuring staff see only what they need while sensitive settings remain protected.
“A.J. Weinzettel, Founder of Block 55, is driven by listening to wineries and improving the hospitality experience. These features keep us focused on delivering tools that meet the real-world needs of tasting rooms throughout the U.S.”
About Block 55
Block 55 is the only Winery Experience Platform built for wineries by wineries. Designed to enhance hospitality, streamline operations, and grow revenue, Block 55 supports tasting reservations, ticketed events, table management, vendor partnerships, and more. Seamlessly integrated with Bottle360, Commerce7 and VinoShipper, Block 55 offers premium capabilities at accessible pricing.
To learn more or schedule a demo, visit: https://block55.app/lp/press-release
