December 11, 2025 (Sacramento, CA) — Teneral Cellars, a certified women-owned and operated winery producing sustainable, award-winning wines, has officially opened its new Sacramento Tasting Room & Wine Lounge, elevating the local wine experience with the deployment of PairAnything’s AI-driven platform to deliver personalized wine recommendations.
Founded by Jill Osur, Teneral Cellars has been redefining wine leadership at the intersection of innovation and purpose. Together with Partner & CMO Lisa Orrell, the winery champions women’s voices, social justice, and community engagement in every bottle. The new tasting room in Midtown Sacramento brings these values to life by offering visitors a tailored, inclusive wine experience designed to enhance discovery, conversation, and connection.
The collaboration with PairAnything, founded by Davis-based winetech innovator Christy Serrato, underscores the alignment between two women leaders who share a passion for innovation, inclusivity, and giving back to the community. The PairAnything Wine Recommender Quiz enables Teneral Cellars to engage each guest uniquely, matching wines to individual palates and food pairings, while providing the winery with valuable insights into visitor preferences and engagement.
“This partnership is about more than technology,” said Jill Osur, Founder & CEO of Teneral Cellars. “It’s about creating experiences that bring people together, celebrate diversity, and inspire meaningful connections through wine.” With the engaging in-person experience powered by PairAnything, Teneral Cellars is setting a new standard for experiential wine retail that is as thoughtful and community-driven as it is innovative.
About Teneral Cellars
Founded in 2020, Teneral Cellars is a certified women-owned and operated winery producing sustainable, award-winning wines. Teneral Cellars donates 10% of profits to organizations that empower women and fight for gender and racial justice and have donated over $300,000 since launching in 2020. In 2025, Teneral Cellars expanded its roots with a new tasting room & wine lounge in Midtown Sacramento, CA in the iconic MARRS building. Learn more at teneralcellars.com.
About PairAnything
PairAnything is an AI-driven wine recommendation and personalization platform backed by Techstars. Founded by an award winning Filipina American innovator to bring inclusivity to the world of wine, PairAnything helps wineries and retailers eliminate shopper indecision, deepen engagement, and drive sales through a suite of digital tools including the Wine Recommender Quiz, Visual Note Card, and Pairing Recommender. Learn more at www.PairAnything.com.
