Afternoon Brief, December 5

Trending Story
Vine Removals Build Path to California Wine Market Reset
The long-awaited wine industry rebound may be in sight in the next two years, but not before a dramatic supply contraction, including significant vineyard removals across California and even in the North Coast, according to experts at a major trade show in Santa Rosa on Thursday…
M. A. Silva USA
Today’s News
EU Reaches Provisional Agreement on “Wine Package”
Negotiators have agreed to allow the descriptor “alcohol reduced” for certain wines and permitted EU funds for “grubbing up”…
How Robert Mondavi Winery Is Moving with the Times
From adopting regenerative organic viticulture to creating a new hospitality centre, while investing in raising brand awareness worldwide, Robert Mondavi Winery is making changes to remain relevant now and in the future…
Marriott Brings AI Concierge to Napa, Transforming How Guests Pick Wine
The Napa Valley Marriott has become the first destination hotel in the region to embed Preferabli’s patented AI technology into its guest experience, offering personalised food, wine and spirits recommendations at scale…
Millennials and Gen Z Are Using AI for Napa Winery Recommendations. Is It Any Good? (Paywall)
The Winemaker Who Sold the $1 Million Bottle and Is Defining the Next Era of Sonoma Wine
WSU Wine Science Students Experience Moldovan Winemaking Traditions, Culture
Maryland Consumer Freedom Coalition Pushes for Wine, Beer Sales in Grocery Stores
Avril Lavigne and Future Hit New Notes with California Wine Labels
The Packaging Debate: Should We Judge a Wine by Its Cover?
Historic Burgundy Triumphs at Christie’s London: £2.4 Million from Bouchard Père & Fils Cellars
‘Reduced-Alcohol’ Wine Labels to Soon Appear on EU Shelves
EU Wine Deal Offers Hope amid Fears of Industry Collapse
Severe Weather in Friuli Causes Millions in Damage
From 0 to 30% Recycled Glass: Champagne Introduces a More Sustainable Clear Bottle
ATPGroup
Wine Industry Careers
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Jackson Family Wines – Healdsburg, CA
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Adobe Road Winery – Petaluma, CA
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Sci-Tek Staffing – Rutherford, CA
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Oak Barrels for Sale – All Vintages Available!
22ft. Marine Falcon Kit
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Industry Events
UC Davis Viticulture & Enology: On the Road in the Foothills Event
December 10 – Plymouth, CA
Win the Follow-Up: Reinventing Guest Check-In for Today’s DTC Challenges
December 10 – Webinar
Beyond the Tasting Room – Fresh Paths to Revenue Growth with WISE
December 17 – Webinar
Beat the Trends: Lessons from the Top 20% of Wineries for All Sonoma Wineries
December 16 – Sonoma, CA
From Microns to Membranes: All About Cartridge Filtration
December 18 – Webinar
Wine Industry Advisor
Top Stories of the Week
“The Olympic Village of Ag Tech for Vineyards” Comes to Wine Country Reservoir Farms
Treasury Wine Estates Hit by Major US Write-Down
Ganau Launches EPIQ+, the First Natural Solid Cork Guaranteed <= 0.3 ng/L TCA
Peter Fraser, Yangarra Estate Winemaker, Dies at 51
Napa Green Achieves Historic Milestone – All Member Vineyards Successfully Phase Out Roundup
New Wine Market Council Study Finds Millennials Now Largest U.S. Wine-Drinking Cohort
Sustainable Feed Breakthrough: Wine Waste Drives Abalone Growth
The Michelin Guide Expands Its Expertise in Recommendations and Introduces a New Distinction in the World of Wine
Bulk Wine Defies Market Downturn
Why Showing Up Matters: What Wine Professionals Gain When They Attend Events in Real Time
St. Supéry Estate Vineyards & Winery Achieves Gold Membership in International Wineries for Climate Action
Growing Futures: Supporting Vineyard Families Through Education
Winery Weddings. Disgruntled Neighbors. How a Bay Area Government Plan Erupted into Controversy (Paywall)
British Tourist Faces 50 Years Over Brazen Fine Wine Heist
Napa Valley Grapegrowers Announces Major Milestone as Capital Campaign Reaches 75% with Leadership Gifts
Wine Industry Careers

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