Introducing Avterra, AV’s vineyard technology hub and irrigation guidance system. Avterra is an integrated data portal that links a multitude of sensor and telemetry providers into one cohesive dashboard.
Based in advanced crop science, our guidance system is thoroughly nerdy yet is
easy to use. Our goal is to make vineyard technology uncomplicated so it can best support your decisions as a grower.
Integrating our data streams into a single portal makes interpretation easier and decisions straightforward and repeatable. Dashboards can be fully customized to suit the customer’s needs. Create a personalized user interface for your team. Streamline field notes, lab results, and sensor data to view trends as they unfold.

Not merely a collection of charts and tables, Avterra includes data interpretations and recommendations. Remove the guesswork by embedding Advanced Viticulture’s decades of experience. We make sense out of those squiggly lines.
How do we optimize irrigation you ask?
Avterra uses Real ET (evapotranspiration) combined with soil moisture, vine water stress, and weather forecasts to determine the optimum irrigation application rates and timing.
Turn data into decisions with Avterra.
Advanced Viticulture, Inc.
WIN Expo Booth: 431
Advanced Viticulture: Expert vineyard consulting, management, and tech solutions based in Sonoma and Paso Robles, serving growers in Coastal California and beyond!
Avterra: Vineyard technology, made uncomplicated.
At Avterra, we make vineyard technology simple. Whether you already have sensors installed or are starting from scratch, we help you connect, visualize, and understand your vineyard data. Not every piece of tech fits every vineyard — that’s why we tailor our integrations to your specific needs, helping you cut through the noise and focus on what truly matters.

North Coast Wine Industry Expo – WIN Expo – at the Sonoma County Fairgrounds in Santa Rosa, CA on Thursday, December 4, 2025.
