Retailer and Visitor Registration Is Still Open
October 27, 2025 — Wine and spirits products will have their own special section at PLMA’s 2025 Private Label Trade Show, November 16-18, Chicago. Nearly 30 suppliers of adult beverages will exhibit there, a substantial increase over last year’s total, said Dan Weil, PLMA’s Chicago Show Director.
“It’s important for us to assist buyers in every retail channel to locate specific suppliers and products on the vast Show floor. One way is by creating areas for emerging, opportunistic categories. This year we’re again focusing on Wine and Spirits,” added Weil, in his second year at the helm of the Show. The Show will feature 3,000 booth spaces accommodating nearly 2,000 exhibitors from over 60 countries.
A partial list of exhibitors in the section includes Agave Azul San Jose SA de CV, Bear Creek Winery, Bespoken Spirits, Beveland, Blakes Beverage Co., Casa Vinicola Zonin SPA, Destiladora de Alcoheles y Rones SA, Endless West, Fior de Sole, Four Feathers Wine Services, Frey Vineyards Ltd., Galloway Co., Jackson Purchase Distillery, La Destilera Craft Spirits, Latitude Wines, Nexterra Wine Co., Nosio SPA, Pampa Beverages, Raventos Codorniu USA, RM Wineries, Sas Establissments Geyer Freres, Sonoma Bespoke, Spirits Lux, Te Pa Family Vineyards Ltd., Two Trees Distilling Co., Van Lovern Family Vineyards, and Zidela Wines Pty Ltd.
“Wine and spirits exhibitors can be found with PLMA’s Show Navigator, an invaluable tool that gives registered retailers and visitors category-by-category listings of exhibitors and products beginning 30 days before the event,” said Weil.
“The surge we’re seeing reflects growing consumer demand for private label wine and spirits — including alcohol-free options — across a broad range of retail channels,” said Peggy Davies, PLMA President. “From supermarkets and drugstores to club, convenience, discount, and limited-assortment stores, shoppers are increasingly turning to retailers’ own brands as these brand owners emphasize innovation, premiumization, and value as key points of differentiation.”
Led by Costco, the country’s largest wine vendor, along with Aldi, Lidl, Whole Foods, Trader Joe’s and other grocery chains, private label wine has been gaining steadily in sales over the last few years. Costco introduced its Kirkland Signature wine more than 20 years ago, followed by expansions into hard alcohol and craft beer. You can now buy nearly every spirit under Costco’s Kirkland brand, including American and French vodka, Scotch, whiskey, bourbon, rum, tequila, and gin.
Registration for all buyers — retailers, wholesalers and visitors — remains open until 1 p.m. on November 18. Visit storebrandsmarketplace.com for more information.
CLICK HERE for more information about the Show.
