September 16, 2025 (Mendota Heights, MN) — Prestige Beverage Group today announced the U.S. launch of SURO, a premium French elderflower liqueur crafted in partnership with Maison Gabriel Boudier in Dijon, Burgundy. With over 150 years of expertise, Boudier is globally respected for its mastery of sourcing, distillation, aromatic extraction and the artisanal craft of luxury liqueurs and spirits.
Rooted in one of the most celebrated regions for winemaking, SURO is a true expression of French terroir that brings a fresh voice to modern cocktail culture. Boasting vibrant floral and crisp citrus notes, SURO joins Prestige’s ever-expanding Luxury Spirits portfolio, delivering a refined new option to elevate any spritz, cocktail, or drinking occasion.
Inspired by the French Fleur de Sureau (“elderflower”), SURO blends bright blossoms with crisp citrus acidity, subtle blackcurrant, and lemongrass for a smooth, refreshing finish. Beautifully packaged in a sleek, contemporary bottle, SURO is designed to meet growing consumer demand for botanical flavors and spritz-style cocktails. From a Hugo Spritz to a SURO Margarita—or simply over ice—this liqueur offers a fresh and versatile way to enhance any moment.
“We are thrilled to introduce SURO to the U.S. market,” said Mike Morgan, President of Prestige Beverage Group. “Elderflower has become one of the most sought-after flavors in mixology, and SURO gives consumers and bartenders an exceptional new flavor to explore. This launch reinforces our commitment to innovation, delivering products that inspire discovery and elevate everyday occasions.”
SURO at a Glance
- Flavor Profile: Floral elderflower blossom, citrus zest, and fresh botanicals – balanced with blackcurrant and lemongrass notes for a smooth, clean finish
- ABV: 20.0%
- Pack Size: 700ml
- SRP: $29.99
- Availability: SURO will have limited availability at launch (FL, HI, IN, MA, MN, NE, NV, ND, SD, WI); expansion to additional U.S. markets in 2026.
Follow SURO on Instagram: @suro.liqueur
About Prestige Beverage Group
Prestige Beverage Group is a leader in the alcoholic beverage space, developing and importing a global portfolio of wine and spirits brands to provide consumers with a diverse range of innovative, quality products. Founded in 1974, Minnesota-based Prestige Beverage Group encompasses a portfolio of world-renowned brands including 2XO Whiskey, Windsor Canadian, Il Tramonto Limoncello Liqueur, Kinky Liqueur, Risata Wines, Yes Way Rosé, and Doña Paula Wines. For more information, please visit www.prestigebevgroup.com.
About Famille Piffaut Vins & Domaines and Gabriel Boudier
Famille Piffaut Vins & Domaines gathers the properties of the Piffaut Family, including Veuve Ambal, the reference of Crémant de Bourgogne; Prosper Maufoux, makers of fine Burgundy wines at Château de Saint-Aubin; Maison André Delorme, specialist in terroir Crémant de Bourgogne at Rully; Rivarose, sparkling wine producer in Provence; Belenium, iconic craft brewery in Beaune; and Gabriel Boudier, producer of luxury liqueurs in Dijon, Burgundy. Boudier’s 150 years of experience have produced numerous industry awards and helped build an international reputation as one of the foremost liqueur producers in the world. For more information, please visit https://www.famille-piffaut.fr/.
