September 12, 2025 (Healdsburg, CA) — Need some creative management experience to breathe fresh air into your organization? Someone to take the reins for a minute so you can concentrate on what you do best….like making wine.
Curato Advisory Group today announced the launch of its programs, delivering fractional executive leadership tailored to the craft beverage and hospitality sectors. The firm provides seasoned executives on flexible, project-based engagements to help small to mid-sized brands and venues scale with precision and innovation for an evolving and dynamic market and business lifecycle.
Curato specializes in fractional leadership across key functions and senior operations and strategy roles. In addition to executive placements, Curato offers strategic advisory, go-to-market planning, brand development, sales and distribution optimization, capital strategy, experience design, and performance analytics explicitly designed for craft beverage producers, microbreweries, wineries, distilleries, and destination event retail.
Please contact Gary Finnan at Info@CuratoCo.com to arrange a 30-minute PULSE check-in wherever your business may be. Our team covers every aspect of the business and is available throughout the U.S. To get an idea of how Curato execs approach business with fresh insight, check out the Curato Substack Page – https://curatoco.substack.com/
Curato’s team combines engaged finance and operational leadership and growth strategists who understand the unique rhythms, margins, and regulatory considerations for craft beverage and hospitality businesses. Our programs emphasize rapid onboarding, explicit engagement scopes, and measurable outcomes. Curato Advisory Group is committed to coaching company stakeholders on how to envision, revision, or revive their ideas. We then advise or mentor them on bringing those ideas alive – It is the art of turning passion and expectation into a greater than purpose and intention with clarity of a promise, where ROI (Return On Investment) makes predictions while ROE (Return On Equity) indicates effectiveness and ROO (Return On Objectives) fulfils the intention.
About Curato Advisory Group
Curato Advisory Group specializes in fractional executive leadership for craft beverage and hospitality brands. By pairing seasoned operators with strategic execution, Curato helps clients navigate growth challenges, optimize operations, and unlock sustainable profitability by defining the path from ROI to ROE without ending up as RIP.“Craft beverage and hospitality businesses are in transition, and the evolving marketplace requires a shift built on experience, longevity, and engagement to achieve a desired ROE (Return On Equity),” agree Gary Finnan, Michael DeLoach, Van Potts, and Jim Morris, co-founders of Curato Advisory Group Programs. “Our purpose is to provide the high-impact leadership and hands-on execution these businesses need, without the burden of permanent hires with limited market experience and connections. We integrate as tried and tested professionals with agile teams to accelerate growth, improve margins, customer loyalty, and strengthen brand integrity.”
