Be Part of the 50th Anniversary Map – A Golden Ticket for Wine Buyers
September 4, 2025 (Northern Sonoma County, CA) — In 2026, Wine Road, a destination marketing association of wineries and lodgings, will mark a monumental milestone: 50 years of promoting the incredible wineries of Northern Sonoma County. What began in 1976 with a hand-drawn map and just nine wineries has grown into a legacy of connection, collaboration, and celebration. Over the decades, Wine Road has distributed millions of maps, guiding wine lovers from around the world to the best of wine country.
As part of its 50th Anniversary Celebration, Wine Road is inviting wineries to join in creating something truly extraordinary: a 200-winery map. This is a chance for wineries to be part of a lasting legacy, showcasing the incredible diversity and richness of Northern Sonoma County.
For the first time ever, wineries do not need to be full-fledged Wine Road members to be featured on what is regarded as the best wine map in Sonoma County. Wineries may simply purchase a placement for $300 and secure their spot on this 50th Anniversary Map.
Why Join the 50th Anniversary Map?
- Unprecedented Exposure: Wineries will be featured on a map distributed to 200,000 wine buyers annually, with many maps sent directly to visitors planning their trips.
- A Golden Ticket for Guests: Every visitor to wine country will be able to open a map and discover 200 wineries, all within driving distance, complete with details about the wines produced, amenities, and hours.
- Support and Community: Participating wineries will be part of a collective effort to showcase the best of Northern Sonoma County, supporting each other and driving more wine buyers to their doors.
- High Demand for Paper Maps: In a digital world, the old-school paper map remains a cherished tool for wine lovers planning their routes (Wi-Fi and cell service can still be a challenge in some areas).
How It Works
- Visit https://www.wineroad.com/map-only/ to secure a spot.
- Pay the $300 fee.
- Fill out the information to be included on the map.
This opportunity is available until November 15, 2025. The new maps will be delivered in January 2026, just in time to kick off Wine Road’s 50th Anniversary year.
A Legacy of Connection
For 50 years, Wine Road has been the trusted guide for wine enthusiasts, connecting them to the best wineries in Northern Sonoma County. The 50th Anniversary Map is more than just a guide—it is a celebration of shared history and a vision for the future.
The 50th Anniversary Map will inspire wine lovers for years to come.
ABOUT WINE ROAD NORTHERN SONOMA COUNTY
The Wine Road is a travel resource for those looking to visit the region, which is famous for its renowned wine producers and cuisine, scenic beauty, and wine country lifestyle. The association hosts three celebrated wine events throughout the year, “Winter WINEland” in January; “Barrel Tasting” in March; and “Wine and Food Affair” in November. Made up of 130 wineries and 30 lodgings throughout the Alexander, Dry Creek, and Russian River valleys in Sonoma County, something is always going on along the Wine Road. To plan your next trip, please visit: www.wineroad.com. For additional information, or to request a free map, call 800.723.6336 or via e-mail at info@wineroad.com, or visit the Wine Road on Twitter, Facebook, Pinterest and Instagram.
