Shaped by the elements, rooted in Oregon, Chemistry Wine is where art meets science
September 2, 2025 (Dayton, OR) — Chemistry, the Oregon-grown wine brand created by Stoller Wine Group, will debut its bold new identity beginning September 12, embarking on a new era defined by contrast, creativity, and curiosity. Originally launched in 2019, the refreshed visual identity introduces a modern look while staying rooted to the Pacific Northwest. The brand positioning draws from contrast found in the convergence of where fact meets fiction, beauty meets chaos, and art meets science.
“Great brands are built by listening and adapting,” said Gary Mortensen, president of Stoller Wine Group. “Our team listened to our customers, understood the market, and shaped the vision for Chemistry. Partnering with CF Napa helped translate that vision into a design that is elevated, engaging, and true to the curiosity and adventure that defines Chemistry.”
A chalice within a floating heart, surrounded by subtle vine-like details, anchors Chemistry’s new lockup, symbolizing transformation from grape to glass. Each varietal is distinguished by a vivid color and a unique combination of classical elements, mythological zodiac archetypes, seasonal rhythms, and organic forms, reflecting each wine’s personality and offering an added layer of discovery for those who look closer.
Evocative pairing suggestions that go far beyond simple flavor descriptors invite the viewer to decide whether these traits reflect the wine inside the bottle or expressions of their own personality.
The new rebrand will launch with the Chemistry 2023 Oregon Pinot Noir, 2024 Oregon Chardonnay, 2024 Oregon Pinot Gris, and the inaugural Willamette Valley Blanc de Blancs. All priced at $25, the wines are distributed in more than 40 states, with national retail partners including Safeway and Kroger, and regional placements in Harris Teeter, Metropolitan Market, New Seasons, and more.
The rebrand will launch digitally and across social channels on September 12. Chemistry’s refreshed identity marks a transformative moment that honors Oregon’s terroir while embracing creativity, complexity, and curiosity. It’s a story written in soil, open to interpretation, and always evolving.
About Chemistry
Chemistry is sourced and shaped by the elements in the Pacific Northwest. Rooted in a place where nature writes its own language, Chemistry is wine drawn from contrast— where fact meets fiction, beauty meets chaos, and art meets science. It is a story written in soil, open to interpretation and always evolving. Whether new to wine or an experienced enthusiast, Chemistry meets you where you are and invites you to explore deeper.
About Stoller Wine Group
The Stoller Wine Group has earned a reputation as one of Oregon’s most dynamic family of wineries by thinking and acting differently than our peers. Our success begins with Founder and Proprietor, Bill Stoller, a native of Dayton, Oregon, whose vision is to build a company that will last for 200 years.
Founded in 1993, our collection of family-owned brands includes Stoller Family Estate, Chehalem Winery, Chemistry, Stoller Swing, History, Elouan and Canned Oregon. We take pride in our B Corp, LIVE, and Salmon-Safe certifications, knowing that we back our values with actions when it comes to our commitment to our land, wines, and community. With every step forward, we are building a lasting impact on the wine industry and the world. Home to the world’s first LEED Gold certified winery, our dedication has led us to be perennially honored as one of Oregon’s most admired companies by the Portland Business Journal, 10Best Tasting Rooms by the USA Today Reader’s Choice, and 2023 & 2024 Top Workplaces recipient by The Oregonian.
For more information and our commitment to crafting world-class wines sustainably, please visit our website at stollerwinegroup.com.
