—Free Daily Email Newsletter Curated by Editors, Not AI—
August 20, 2025 (Salem, OR) — With wine news, features, entertainment, podcasts, and video swiftly proliferating online, it is nearly impossible for wine enthusiasts and the wine-curious to track down the best content and best content creators. This explains the launch of The Spill: the first free, daily email newsletter delivering the best of wine online, carefully curated (without AI) and easily scannable.
Subscription sign-ups are available at: https://www.thespill.net. Early subscribers to The Spill also receive a copy of “The Top Ten Top-10 Lists About Wine”
The Spill is published by Tom Wark, a 30+ year wine marketing veteran and writer who has worked with thousands of editors, writers, publishers, and reporters in his three decades in the industry. The Spill is carefully curated and does not use AI to gather the articles delivered and linked in each daily edition. Each article appearing in The Spill is read, vetted, and chosen by a human being.
A NEW SINGLE SOURCE FOR THE BEST OF WINE ON THE WEB “It’s almost unfathomable that consumers don’t have access to a single source of the best daily, curated wine news and entertainment,” explains Wark. “My entire goal with The Spill is to give wine lovers access to the best wine content creators in a fun, entertaining, and easy-to-scan daily email.”
There are more than 20 million core wine consumers (those who drink two or more glasses of wine a week) in the U.S. alone, and many millions more across the globe. In order for these wine lovers to indulge their interest and find the most compelling wine articles, newsletters, Substacks, podcasts, video channels, and socials, they are forced to engage in a relentless search, often ending it without uncovering the best of the wine web. The Spill is designed to overcome this challenge.
SHINING A LIGHT ON THE MOST DEDICATED WINE CONTENT CREATORS The Spill is also a vehicle for exposing more wine lovers to the best content creators. The rise of AI results in search is diminishing the impact and utility of search engines. This makes it more and more difficult for wine publications and writers and content creators to expose their work to potential readers, listeners, and viewers. An important goal of The Spill is to shine a light on those developing compelling wine content.
Inside each daily issue of The Spill, subscribers find articles focused on wine education, wine personalities, hints on what to drink, wine travel news, wine and health updates, and lots of video and audio wine content. Wark adds brief commentary on each content link, keeping it light and easy to read. Additionally, subscribers get recommendations for the best wine content creators, access to surveys, great prompts to use with their favorite AI platform, and news of deals on wine.
“The simplest of ideas are often the most impactful, yet often the most overlooked,” notes Wark. “Giving wine lovers easy access to the best wine content on the web is a very simple idea.”
ABOUT TOM WARK
Tom Wark is the publisher of The Spill and a 30+ year wine marketing veteran and writer. He is the author of the Fermentation Substack, a publication that was founded in 2004. Wark provides public and media relations services to the wine industry via Wark Communications. In addition, he is the long-serving executive director of the National Association of Wine Retailers, where he oversees the trade group consisting of the best independent fine wine retailers in the U.S. Wark lives in Salem, Oregon, with his wife Kathy and son Henry.
