Made with Oregon Grapes – Real Wine, No Hangover
August 19, 2025 (Portland, OR) — Union Wine Company, an Oregon-based B Corp that’s the force behind the country’s top-selling canned wine brand Underwood, is innovating once again – this time with the launch of Underwood Non-Alcoholic Rosé Bubbles, a vibrant, sparkling wine that delivers all the flavor and ritual of wine, without the alcohol.
Launching this August in Oregon with a national rollout timed for Dry January, the new release meets a rising demand among health-conscious and mindful drinkers looking for more intentional options without sacrificing taste, craft, or experience, and is set to redefine what wine lovers expect from a zero-proof experience.
This new offering marks Union Wine Company’s first foray into the fast-growing non-alcoholic wine category, a move driven by founder Ryan Harms’ personal journey toward greater balance, health, and connection.
“As I’ve grown personally, professionally and as a parent, I’ve realized there are times I want the joy and flavor of wine, without the next-day tradeoff,” says Harms. “We created Underwood Non-Alcoholic Rosé Bubbles not as a workaround, but as a real wine experience. It’s thoughtful. It’s intentional. And it’s for people who still want to raise a glass, just not always with alcohol in it.”
Made with Oregon-grown grapes and crafted with the same care and attention as Underwood’s full-strength wines, the new non-alcoholic Rosé Bubbles come in the brand’s signature 355ml cans, offered at $7 SRP for a single can or $28 for a 4-pack.
As the largest canned wine brand in the U.S., Underwood is well-positioned to lead in the growing NA wine movement, which continues to see double-digit growth driven by younger consumers, health-conscious parents, and mindful drinkers alike. With this new launch, Union Wine Company is aiming to meet the moment, and shape it.
“We’re not here to make a product that checks a box,” Harms adds. “We’re here to create a new lane for wine – one where flavor, ritual, and community stay intact, and where joy doesn’t have to come with a hangover.”
Underwood Non-Alcoholic Rosé Bubbles will be available at select Oregon retailers and online beginning August 2025, with a national rollout planned around Dry January 2026. For more information, visit www.unionwinecompany.com.
Curious for more about Harms’ perspective on why NA Rosé Bubbles now? Read here.
ABOUT UNION WINE COMPANY
Founded in Oregon in 2005 by Ryan Harms, Union Wine Company is known for making wine that’s as approachable as it is high-quality. Makers of the iconic Underwood canned wine brand, Union has long believed that good wine should be accessible to all—and enjoyed anywhere. With the launch of Underwood Non-Alcoholic Rosé Bubbles, Union continues its mission of creating real, thoughtful wine experiences for every kind of drinker – #pinkiesdown.
