August 13, 2025 (Sonoma, CA) — Astra Digital Marketing, a leading agency specializing in winery marketing, has announced the launch of a new free tool designed to help wineries evaluate and improve their direct-to-consumer (DTC) strategy: The Winery Marketing Scorecard.
Developed specifically for the wine industry, the Winery Marketing Scorecard provides wineries with a quick, insightful assessment of their marketing performance across eight essential categories, including social media, email marketing, paid advertising, search engine optimization, content marketing, branding, partnerships, and analytics. In just a few minutes, wineries can receive a personalized score and identify clear opportunities for growth.
“We wanted to create something practical, easy, and genuinely helpful,” said Dennis Whitaker, CEO of Astra Digital. “Wineries are under pressure to drive DTC sales and build brand loyalty in a crowded market. This tool helps them cut through the noise and see where their marketing is working, and where it’s time to sharpen their focus.”
The scorecard is designed for wineries of all sizes, whether they manage marketing in-house or work with a team. The results help winery owners and marketing managers understand their strengths, uncover blind spots, and take actionable steps to grow with confidence.
The Winery Marketing Scorecard is now live and available at: https://www.astradms.com/winery-marketing-scorecard
About Astra Digital Marketing
Astra Digital is a full-service marketing agency dedicated to helping wineries thrive in today’s direct-to-consumer landscape. The agency specializes in strategy, social media marketing, email campaigns, digital advertising, search engine optimization, content marketing, and photography—offering everything a modern winery needs to grow and compete. Astra’s team is a diverse collective of creatives, strategists, and technologists from a wide range of backgrounds, united by a shared passion for wine and storytelling. Together, they bring deep industry knowledge, bold ideas, and data-driven solutions to every client partnership. Learn more at www.astradms.com
