August 11, 2025 (Marshfield, WI) — Oxbo announces the appointment of Mike Flatt as the new President of Oxbo’s Forage division. This will be effective August 11, and Mike will be based in Marshfield, Wisconsin.
Mike brings a strong track record in executive leadership, operations management, and strategic development. Over the past six years, he served as President and CEO of Hardi North America, a leading manufacturer of agricultural sprayers and equipment and a subsidiary of the French industrial group Exel Industries. In this role, Mike led a team that managed over 100 distribution channel partners across the U.S. and Canadian markets.
In parallel, Mike also held responsibility for Sales and Marketing at Equipment Technologies, another subsidiary of Exel Industries. There, he successfully optimized operational efficiencies and leveraged synergies within the group to drive performance and growth.
Mike succeeds Craig Harthoorn, who retired from his position on June 2, after joining the company in 2017 as President of H&S.
About Oxbo
At Oxbo, we are Optimizing farming together. Serving the application, forage, fruit, seed, vegetable, and root crop markets, Oxbo aims to be the clear choice for specialty harvesting and controlled application technology. The Oxbo team consists of global engineering, manufacturing, sales, and service support. For more information, visit www.oxbo.com.
