August 4, 2025 (Tualatin, OR) — Block 55, the only Winery Experience Platform built for wineries by wineries, is proud to announce the launch of Confirmation Experiences, a powerful new feature that empowers wineries to approve, adjust, or decline guest reservation requests with ease. This update offers wineries greater control over their calendars while keeping the guest experience seamless, personal, and professional.
At the same time, Block 55 has finalized its Google Calendar integration, allowing wineries to automatically sync reservations across platforms, reducing admin work, and giving teams real-time visibility into their tasting room schedules.
“Confirmation Experiences is all about returning the power of the guest experience to the winery,” said A.J. Weinzettel, founder of Block 55. “Rather than accepting every reservation blindly, wineries can now thoughtfully review and respond to requests, creating a more intentional and personalized experience. And with our Google Calendar sync, it all flows effortlessly with the tools wineries already use. These are industry first features, no other winery reservation system offers this level of control and integration. We’re proud to be leading the way.”
The new Confirmation Experiences feature includes:
- Reservation Requests: Guests choose a preferred date and time from available options, then submit a booking request instead of receiving instant confirmation.
- Winery Control: Staff can confirm, suggest alternative times, or politely decline all from their dashboard.
- Automatic Communication: Guests are kept in the loop via branded text and email updates, creating a high-touch, low-lift experience.
- Queue-Based Management: New requests are flagged for action with simple alerts, keeping teams organized without overwhelming them.
And now with Google Calendar Integration:
Block 55 seamlessly syncs confirmed reservations into a connected Google Calendar, offering real-time visibility for owners, tasting room managers, and front-of-house staff. No more digging through emails or juggling multiple systems, everything lives in one place, accessible from any device.
It’s one more way Block 55 meets wineries where they are, without asking them to overhaul their existing workflow. Just smarter tools that fit naturally into the rhythm of your tasting room.
Both features — Confirmation Experiences and Google Calendar sync — are included at no extra cost for all Block 55 subscribers.
With the release of these new tools, Block 55 continues to prove that winery software doesn’t have to be clunky, overpriced, or built for other industries retrofitted to wineries. It can be beautiful. It can be intuitive. It can be made from the ground up for the way wineries actually work, and evolve alongside them every step of the way.
About Block 55
Block 55 is the only Winery Experience Platform built for wineries by wineries. Designed to enhance hospitality, streamline operations, and grow revenue, Block 55 supports tasting reservations, ticketed events, table management, vendor partnerships, and more. Seamlessly integrated with Bottle360, Commerce7 and VinoShipper, Block 55 offers premium capabilities at accessible pricing.
To learn more or schedule a demo, visit: https://block55.app/lp/press-release
