July 21, 2025 (Santa Barbara, CA) – Miller Family Wine Company (MFWC) is pleased to announce the promotions of Denise Roach to Director of Marketing and Joseph Florek to National Sales Manager, recognizing their outstanding contributions to the company.
Before joining MFWC as Brand Manager in March 2024, Roach spent over ten years as the Director of Marketing for Foley Family Wines, overseeing marketing and promotional strategies for such brands as Chalk Hill Estate, The Four Graces, and Banshee. Since joining MFWC, Roach has quickly demonstrated her skills in brand management and strategy, elevating the brand identities, positioning, and performances of MFWC’s entire portfolio. Now, as Director of Marketing, Roach will oversee the development and execution of all marketing initiatives across the company, leading multi-channel marketing campaigns that drive brand awareness, customer loyalty, and growth.
“I’m honored to step into the role of Director of Marketing for Miller Family Wine Company — a company I connected with from the start,” shares Roach. “This role offers the chance to blend high-level strategy with hands-on execution, and I’m excited to bring those skills to life for our brands.”
A longtime industry veteran, Florek joined MFWC in 2021 after working for such prestigious companies as Brown-Forman, Bonterra Organic Estates, and Constellation Spirits. Since joining MFWC, Florek has excelled as the Director of Sales – East, where he’s been responsible for leading wholesale efforts within 27 markets on the East Coast, overseeing a team of regional sales managers, and developing key distributor relationships. In his new role, Florek will manage sales and sales operations for the entire MFWC portfolio internationally, expanding business opportunities, managing distributor relationships, and maximizing sales revenue in all markets.
“We are thrilled to elevate internal talent for these important leadership positions,” says Nicholas Miller, Chief Sales and Marketing Officer at MFWC. “Both Denise and Joseph have consistently demonstrated exceptional expertise and dedication, and we’re confident they will be key players in driving our company’s continued growth and success.”
Miller Family Wine Company
Miller Family Wine Company is a division of the Thornhill Companies – the industry-leading umbrella brand of one of California’s premier winegrowing families, the Miller Family, who have been farming California’s Central Coast for five generations. Miller Family Wine Company includes the prestigious Bien Nacido and Solomon Hills Estates and acclaimed national branded wine labels such as Butternut, J. Wilkes, Pandemonium, optik, Ballard Lane, Smashberry, Barrel Burner, Volunteer, Hand on Heart (non-alcoholic wines) and Reciprocity organically grown wines, in addition to control label brands for prominent retailers across the U.S. and the French Camp vineyard in Paso Robles. For more information on Miller Family Wine Company, please visit www.millerfamilywinecompany.com.
