DTC Wine Consultancy Adds New Comprehensive Operational Offering to Support the Wine Industry’s Most Valuable Customers
July 8, 2025 (Napa Valley, CA) — Hopscotch, the direct-to-consumer consultancy and fractional leadership firm founded by Vida DeLong and Tiffany Kenny, today announced a new suite of services focused on complete wine club processing. Building on decades of combined experience in DTC strategy, sales, and guest experiences, Hopscotch’s new offering is designed to help wineries streamline club operations, deepen member engagement, and drive sustainable revenue growth.
“We know that wine club members are the heart of any successful DTC program,” said co-founder Tiffany Kenny. “Our new service helps wineries treat these members like VIPs—through timely, accurate, and personalized experiences—while also freeing up internal resources and increasing operational clarity.”
Hopscotch’s wine club service is a turnkey offering that spans the entire lifecycle of a club shipment. Services include forecasting, SKU and collateral planning, communications strategy and deployment, order processing, and post-shipment performance analysis. Clients also receive customized reporting and insights benchmarked against industry best practices, enabling better decision-making and long-term success.
“We created this program to fill a critical gap we’ve seen time and again: wineries want to deliver great wine club experiences, but don’t always have the bandwidth or systems in place,” added Vida DeLong. “Our team handles the heavy lifting, from batch processing to post-shipment metrics—so winery teams can focus on building lasting customer relationships.”
In addition to full-service execution, Hopscotch offers optional add-ons, including wine club strategy and redesign, loyalty program development, and integrated communications planning.
ABOUT HOPSCOTCH
Founded by seasoned DTC leaders Vida DeLong and Tiffany Kenny, Hopscotch offers consulting and fractional leadership for wineries seeking to elevate their direct-to-consumer programs. From strategy development to campaign execution, Hopscotch helps wineries grow sustainably, engage authentically, and build loyal customer bases through innovative DTC programming. Current clients include Chappellet, Stag’s Leap Wine Cellars, Larkmead Vineyards, Young Inglewood, and Robert Biale Vineyards. For more information, please email info@hopscotchdtc.com or visit https://www.hopscotchdtc.com.
