June 26, 2025 (Chicago, IL) — In a move that underscores its commitment to becoming the internet’s most trusted, useful destination for spirits and wine, Unicorn has acquired The New Wine Review, the independent digital publication known for its sharp editorial voice and collector-focused coverage of wine and whiskey. Unicorn is rebranding and launching the platform as The Unicorn Review, with expanded ambitions and a broader editorial mandate.
“The New Wine Review built something remarkable—an audience of passionate, discerning collectors who care about quality, history, and taste,” said Phil Mikhaylov, CEO of Unicorn Auctions. “We’re not just continuing that work—we’re expanding it. With the launch of The Unicorn Review, we’re doubling down on the idea that education, storytelling, and deep collecting knowledge should be free and accessible to anyone.”
The Unicorn Review will live at unicornauctions.com/unicorn-review and serve as a growing library of wine and spirits content for new and seasoned collectors alike. It will feature bottle spotlights, market insights, trend analysis, interviews with industry luminaries, and explainers on everything from the expanding map of new brands to distillate sourcing to collection management to the industry’s evolving approach to age statements.
Unicorn has built the largest database of secondary market transactions—millions of bids, hundreds of thousands of bottles sold, and deep insights into collector behavior. That data now powers The Unicorn Review, helping shape a content platform where market intelligence meets editorial insight—offering exclusive access to trends, guides, and the stories behind iconic producers and up-and-coming brands.
This marks the first step in an ambitious expansion of content aimed at making the world of wine and spirits more transparent, more fun, and more widely understood.
“We’re not trying to become a media company,” Mikhaylov added. “We’re building the best spirits and wine platform in the world. That includes auctions, yes—but also storage, education, discovery, access, community, and quite a bit more. The Unicorn Review is going to be a big part of that.”
The Unicorn Review launches this week at unicornauctions.com/unicorn-review, with new articles published every week and a free email newsletter for collectors, enthusiasts, and everyone in between.
For more information, please contact Nicole Mattson at Jill Schmidt Public Relations at nicole_m@jillschmidtpr.com.
