June 18, 2025 (Napa, CA) — Napa Valley-based Azur Associates, a leader in comprehensive fine-beverage consulting and M&A advisory, served as a consulting advisor for the Stoller Wine Group in their acquisition of the Elouan wine brand from Copper Cane Wines & Provisions.
The acquisition further positions the Stoller Wine Group to be a leader in the Oregon category with expanded national reach across off and on-premise channels.
Danny Brager, Managing Director of Azur Associates, commented on the consulting advisory work and transaction: “We were honored to be selected to provide analysis supporting the Stoller Wine Group’s interest in acquiring Elouan. This move strengthens the Elouan brand while leveraging its broad national footprint to create expanded opportunities for Stoller’s current robust portfolio. It is a smart and strategic step that aligns with the realities of today’s competitive market.”
Gary Mortensen, President of Stoller Wine Group, added, “When considering an acquisition of this size and consequence, my first call was to Danny Brager and the Azur team. Their grasp of the industry is legendary, and they provided an objective validation of our assumptions that we needed to move forward.” The Stoller Wine Group has earned a reputation as one of Oregon’s most dynamic family of wineries by thinking and acting differently than its peers. Their success began with late Founder and Proprietor, Bill Stoller, a native of Dayton, Oregon, whose vision was to build a company that will last for 200 years. Founded in 1993, the collection of family-owned brands includes Stoller Family Estate, Chehalem Winery, Chemistry, Stoller Swing, History, and Canned Oregon.
About Azur Associates
Based in the Napa Valley, Azur Associates is a leader in comprehensive fine-beverage consulting and M&A advisory. The firm has served as a consultant or strategic advisor on numerous M&A transactions for world-class fine-beverage companies. Partnering with clients to address their needs and achieve their vision through financial and strategic planning, mergers and acquisitions, business intelligence, and route-to-market plans, the Azur team has extensive strategic and operational experience behind its team of associates, as well as its C-suite level advisors. The firm offices are based in Napa, California. To learn more about Azur Associates please visit www.azur-associates.com
