June 12, 2025 (Rolling Hills, CA) — South Bay Wine Group, a family-owned company, proudly announces the reintroduction of its celebrated Dressage Wines 2024 Monterey County Pinot Noir, now debuting with a refined new label and premium shipper, signaling a new chapter for the brand that once flourished in restaurants nationwide.
Originally launched as a by-the-glass wine for restaurants, Dressage Wines quickly earned placement in hundreds of dining establishments across the country, thanks to its graceful style, food-friendly profile, and equestrian-inspired branding. But when the COVID-19 pandemic hit, that momentum was halted—just as the brand was taking off.
“We were building something truly special before the world paused,” said Greg Popovich, founder of South Bay Wine Group and Castle Rock Winery. “Now, we’re coming back with the same elegance and purpose—but with refreshed branding, a stronger voice, and a broader vision. And the quality? It’s better than ever.”
The 2024 relaunch is supported by Sabine Schut-Kery, Olympic Silver Medalist and internationally renowned dressage rider, who continues to serve as Dressage Wines’ brand ambassador. Sabine brings authenticity and inspiration to the label, reflecting the artistry and discipline of the sport that defines the brand.
“Dressage Wines reflects the same balance, discipline, and beauty that we strive for in the arena,” said Sabine Schut-Kery. “It’s an honor to represent a wine that not only celebrates the sport I love but also delivers such elegance and quality in every glass.”
Winemaker Meghan Daniels, a UC Davis alumna renowned for her precision and artistry, carefully crafts each vintage. The 2024 Pinot Noir offers a bright, expressive profile of cherry, raspberry, and tea leaf layered with subtle spice and a silky finish. Sourced from the cool-climate vineyards of Monterey County, this wine is both polished and approachable—true to the Dressage style, and now produced with even greater precision and depth.
“With the 2024 Pinot Noir, we’ve taken everything we’ve learned over the years and elevated it,” said Daniels. “The vineyards gave us fruit with extraordinary clarity and character—thanks to long-standing grower relationships and years of thoughtful vineyard block selection for the final blend. In the cellar, we focused on preserving the depth, elegance, and distinctive personality of Pinot Noir. This vintage is the most refined and expressive Pinot we’ve ever produced for Dressage Wines.”
No other wine brand celebrates the sport of dressage with the same authenticity, heart, and dedication. From vineyard to bottle, Dressage Wines honors the elegance, discipline, and beauty of equestrian life.
Behind the brand’s creative direction is Adriana Popovich, head of social media for South Bay Wine Group, equestrian enthusiast, longtime friend of Sabine, and wife of founder Greg Popovich. Adriana’s passion for riding and storytelling ensures that Dressage Wines speaks with a voice that’s both personal and true to the equestrian community.
Now packaged in an elevated new shipper, the 2024 vintage marks Dressage Wines’ return—not just to restaurant wine lists, but to retailers and wine lovers who value balance, elegance, and meaning in every bottle.
The relaunch of Dressage Wines comes at a time of exciting growth for South Bay Wine Group, which recently introduced Kosmic Kitty Wines, a bold and imaginative new brand designed to capture the attention of the next generation of wine drinkers. With Kosmic Kitty’s vibrant personality and Dressage Wines’ timeless elegance, South Bay Wine Group is expanding its portfolio to engage a diverse and evolving audience.
