April 10, 2025 — After more than two decades at Wine Spectator—one of the world’s most respected authorities in wine journalism—I made the decision to pour my passion for wine into something more personal, more experiential, and more impactful. That vision became POUR FOR CHANGE, a boutique company dedicated to elevating the art of wine appreciation while supporting meaningful causes through private, nonprofit, and corporate events.
With over 23 years immersed in the world of fine wine—meeting winemakers, tasting vintages from every corner of the globe, and understanding the nuances that turn a bottle into a story—I’ve seen firsthand how wine brings people together. It has the power to spark conversation, to bridge cultures, and to create lasting memories. POUR FOR CHANGE was born from a desire to create exclusive pouring opportunities.
At its core, POUR FOR CHANGE is not just about wine—it’s about connection and intention. We work with clients who understand the value of experience and are seeking more than just another catered event. Whether it’s a gala to raise funds for a nonprofit, an intimate donor dinner, a private celebration, or a corporate retreat, our curated wine experiences are designed to leave a lasting impression.
What sets us apart is our unique model: wineries donate distinguished, often rare, wines specifically for one-time, high-impact use at events. This allows hosts to offer their guests something truly exceptional—without the burden of acquisition, storage, or risk. Each bottle we select is sourced with care and intention, often accompanied by stories of provenance, craftsmanship, and place. Our clients benefit from a level of access and expertise usually reserved for industry insiders and seasoned collectors.
Working with POUR FOR CHANGE means working with someone who not only understands the value of a great wine but also the story behind it. I bring decades of industry insight, a deep network of vintners and collectors, and an editorial sensibility that ensures every wine is chosen for its ability to elevate the moment. This isn’t just about prestige—it’s about presence. When wine is shared with care, it deepens the human experience.
But there’s another layer to our mission—impact. POUR FOR CHANGE was created with the belief that luxury and purpose can—and should—coexist. That’s why we prioritize partnerships with nonprofit organizations, aligning our wine experiences with causes that matter. We understand that fundraising events need to stand out to capture attention and drive engagement. By incorporating a curated wine experience into your event, you offer guests something they’ll remember—and feel good about supporting.
Our services are intentionally high-touch and highly customizable. We begin by understanding your event’s goals, guest profile, and budget. From there, we tailor a wine program that fits your vision, whether that’s a guided tasting, a themed wine dinner, a rare bottle pour, or an immersive storytelling experience.
Corporate clients turn to POUR FOR CHANGE when they want to impress top-tier stakeholders or reward teams with something out of the ordinary. Private hosts come to us when they want their celebrations to be both elegant and meaningful. Nonprofits partner with us when they want to transform a standard gala into an extraordinary experience that inspires generosity.
Above all, POUR FOR CHANGE offers unique EXPERIENTIAL MARKETING opportunities. With so many great wines available, consumers want distinction. POUR FOR CHANGE curates high-end events and guarantees exclusivity. Successful wine marketing needs integration, not a link or a turn of a page.
For inquiries and additional information, please contact Lindsey Ronald, founder and experienced wino:
Pourforchange.org
pourforchange@gmail.com
415-225-5793
