March 28, 2025 — Prosecco continues to tickle the American taste buds, holding strong as the preferred sparkling wine in restaurants across the U.S., according to a new market analysis from the Italian Wine Podcast in collaboration with Somm.ai, a leader in wine industry data and analytics.
The full report, based on Somm.ai authoritative data covering approximately 50,000 American restaurant accounts, underscores Prosecco’s dominant presence, featured in approximately 41%—two out of every five—restaurant wine lists nationwide.
La Marca remains America’s go-to Prosecco, appearing in over 6,400 restaurant accounts, an impressive 13% of the total restaurants surveyed.
Jeremy Hart, founder of Somm.ai, remarks: “Prosecco’s enduring appeal underscores America’s ongoing love affair with approachable yet sophisticated sparkling wines. Its presence in nearly half of U.S. restaurants positions it as not merely a trend, but a staple.”
Additional Insights from the Somm.ai Report:
- DOC Dominance: Prosecco DOC wines account for over 80% of all Prosecco placements in restaurants. However, premium DOCG Prosecco wines command significantly higher prices, averaging around $52 per bottle compared to $41 for DOC labels.
- DOCG’s Premium Presence: Despite DOC’s dominance, premium DOCG wines are gaining ground:
- Only one DOCG wine, Desiderio Jeio (Bisol) Prosecco di Valdobbiadene Brut, ranks among the top 10 most popular Proseccos in the U.S.
- Three DOCG wines are featured within the top 20, signaling growing consumer appreciation for high-quality expressions.
- Healthy Trends Favor Brut: The preference for Brut-style Prosecco reflects America’s ongoing health-conscious trend and reduced sugar consumption, reinforcing Prosecco’s role as an accessible yet sophisticated choice.
- Notable Producers:
- Adami stands out as the only producer in the Top 3 with more than one label (one DOC and one DOCG), highlighting strategic market differentiation. Notably, their DOC and DOCG wines differ by almost $10 per bottle, emphasizing consumers’ willingness to trade up for higher-quality Prosecco.
- Bisol positions itself distinctly as a premium producer, with three DOCG labels significantly exceeding average prices: Bisol Prosecco di Valdobbiadene Brut Crede ($56), Bisol Prosecco di Valdobbiadene Superiore di Cartizze ($101), and Bisol Valdobbiadene Prosecco Superiore Brut Crede ($60).
- Mionetto, La Marca, and Valdo each appear in the Top 100 with four different labels, demonstrating robust brand strength and market reach.
- Rosé Prosecco: Interestingly, despite the recent buzz around Rosé Prosecco, no Rosé wines currently appear among the top 10 most popular Proseccos in U.S. restaurants, suggesting this segment remains an opportunity for future growth.
The full list of Top 100 Prosecco wines in US restaurants is now available on the Italian Wine Podcast at https://www.italianwinepodcast.com/top-100-prosecco-wines-in-the-usa/ .
Stevie Kim, founder of the Italian Wine Podcast, comments: “Prosecco continues to thrive, evolving into multiple tiers and styles. While DOC remains a staple for everyday consumption, we’re clearly seeing an appetite for premium DOCG Prosecco as American consumers increasingly explore higher-quality expressions.”
For further insights into the state of Italian wines in the American market, tune into the Italian Wine Podcast for engaging discussions, interviews, and analyses with leading industry voices.
Discover more at www.italianwinepodcast.com
About the Italian Wine Podcast
Cin Cin with Italian Wine People! launched in 2017 as a project dedicated exclusively to the Italian wine world. The program uncovers the unique world of Italian wine in conversation with some of its key protagonists. Under the umbrella brand of Mamma Jumbo Shrimp, Italian Wine Podcast aims to inform, educate, and entertain listeners with content for wine professionals and casual listeners alike. The only daily wine podcast in the world, content includes wine business, food & travel, diversity and inclusion, wine producers, science, and marketing and communication. Italian Wine Podcast is available on SoundCloud, iTunes, Spotify, Stitcher, Ximalaya FM (for China), and on the official website. It now boasts over 2000 recorded episodes with a growing online following of nearly 8 million listens. Donations to the show are welcomed and help fund a portion of the show’s equipment, production, and publication costs. To advertise in the show, please request a prospectus and/or customized advertising plan from info@italianwinepodcast.com. Cin Cin!
