eCELLAR Marks 25 Years Helping Wineries Elevate Operations
November 19, 2024 – (Calistoga, CA)—eCELLAR, the direct-to-consumer sales platform for wineries, finished its silver anniversary celebration with a significant number of upgrades to the platform and new client-focused initiatives meant to uplift winery marketing and sales efforts. The new initiatives were spearheaded by eCELLAR’s new Chief Operating Officer Tracy McArdle who was appointed in January and has overseen an increase in eCELLAR clients in 2024.
Throughout 2024, the talented eCELLAR development & client service team deployed more than 30 upgrades to its DtC e-commerce platform. Among the platform’s upgrades were significant consumer-facing shopping cart enhancements, email campaign compliance enhancements to accommodate new Google and Yahoo email anti-spam policies, and multi-brand email marketing consent protocols allowing more flexibility for eCELLAR’s multi-brand clients. Finally, eCELLAR launched an entirely new public-facing website in mid-year.
More Than 30 Upgrades Enhance eCELLAR DtC Platform in 2024
Among the client-focused initiatives that came in 2024 was The Pulse, a webinar-based speaker series exclusively for eCELLAR clients that featured some of the top voices in the wine trade directly addressing top issues of concern for DtC marketers. The Pulse Speaker Series featured Andrew Adams of Wine Business Analytics giving up-to-date insights into the pace of wine shipments during 2024, the Red Chirp text marketing platform founder Jennie Gilbert delivering do’s, don’t’s and how’s of using text messaging for DtC sales and management, and Erica Duecy of The Business of Wine Podcast who addressed eCELLAR clients on Millennial and Gen Z attitudes toward wine and DtC marketing.
McArdle also launched a new eCELLAR Client Newsletter in 2024, giving its wineries regular marketing and platform insights and announcements.
“This 25th year in the wine DtC business has been very special for eCELLAR,” notes founder and CEO Paul Thienes. “The goal for the Silver Anniversary was to help our clients elevate their DtC game with client-driven platform augmentations, delivered by an innovative and dedicated development team, enhanced customer service, and expanded access to marketing ideas and strategies to help them sell more wine. Looking ahead to 2025, we’re excited to continue building on this momentum.”
ABOUT eCELLAR
First launched in 1999, eCELLAR provides wineries with a comprehensive e-commerce platform for managing, marketing, and selling their products directly to consumers. With numerous 3rd party shipping and compliance integrations as well as experienced customer support and development departments, eCELLAR strives to be a partner in its clients’ direct-to-consumer sales and marketing program. More information is available at eCELLAR1.com.
