The 18th Annual DTC Sales and Marketing Conference Requests
Workshop Session Proposals By September 20
August 20, 2024 – The Direct to Consumer Wine Symposium (DTCWS), presented by and as a fundraiser for Free the Grapes!, unveils an updated website which includes details on submitting workshop session proposals, as well as sponsorship information. The 2025 conference will take place January 21-23 in Monterey, CA.
The update to the conference’s website is one of several key changes for the nation’s premier industry conference dedicated to winery direct-to-consumer sales and marketing. The 2025 event also sees a move to a new location, Hyatt Regency Monterey Hotel & Spa, as well as an expanded time frame and agenda. “These changes are designed to give an elevated conference experience to all attendees,” says Brian Baker, DTCWS Event Chair and Founder of Cultivar Marketing.
New Website
The updated site, dtcwinesymposium.com, includes a more sophisticated look and feel and enhanced information to help attendees plan their trip. Details on submitting workshop session proposals, as well as sponsorship information, are now available on the site.
Sponsorship Package
See more detail on sponsorship opportunities and download a Sponsorship Package from the Sponsors section of the website.
Workshop Session RFP
This is a chance for DTC wine marketing pros to share their insights as a speaker at DTCWS25 in January! Whether you use one of the suggested topics or create your own, the conference is looking for your brilliant ideas. DTCWS workshop sessions aim to provide actionable insights which are experience and data based. 15 final sessions will be selected from the submissions which are due by September 20. See full RFP details here, an abbreviated list of suggested topics includes:
Wine Club: Subscription models and best practices of luxury brands
Metrics: Understanding data and creative collection strategies
Events: Assessing ROI and reaching a millennial audience
Email Marketing: Segmentation and customer journeys
Social Media: Creating video content and working with influencers
Advertising: Successful strategies with Meta, Google, podcasts and broadcast
Diversity: How to ensure everyone hears your message
Marketing Strategy: Understanding the marketing funnel and how to maximize your budget
Technology: Understanding analytics and how to use AI
HR: Employee development, cross-training, retention, and growth
Brand Storytelling: Identifying and creating your story
Luxury Marketing: What luxury means to the modern consumer and creating experiences to match
Subscribe to Free the Grapes! newsletter at https://freethegrapes.org/ and/or follow the Direct to Consumer Wine Symposium on LinkedIn and on Instagram @dtcws.
About the Direct to Consumer Wine Symposium & Free the Grapes!
The Direct to Consumer Wine Symposium is presented by, and as a fundraiser for, Free the Grapes! The annual DTCWS celebrates its 18th year as the nation’s premier industry conference dedicated to winery DTC sales and marketing. DTCWS funds the Free the Grapes! (FTG) campaign, which seeks to expand consumer choice in wine with legal, regulated DTC shipments. FTG works closely with industry lobbyists and regional associations to streamline onerous shipping regulations and to increase the number of legal states, which has grown from 17 to 47 and represents 98% of the US population. Free the Grapes! executes state-specific advocacy campaigns encouraging consumers to write to their legislators and works with media and advocacy groups to keep the issue alive in support of favorable legislation.
https://dtcwinesymposium.com/
https://freethegrapes.org
