August 13, 2024 – Stoli Group and Breakthru Beverage Group today announce an expansion of their partnership into Wisconsin, marking 12 states where the distributor represents Stoli’s wine and spirits portfolio. Building on their existing partnership, Stoli cited Breakthru’s brand building capabilities, digital tools and operational excellence as key elements in the selection.
“Breakthru has been a strong, collaborative partner for the last five years, and we are excited to expand our partnership,” said Alexandra Albu, EVP at Stoli Group. “They have lived up to their reputation as brand builders in every market, which has been an asset as we look to reach consumers with our full wine and spirits portfolio.”
Stoli’s eponymous vodkas lead the portfolio, which also includes ultra-premium spirits and wine brands such as Elit Vodka, Kentucky Owl & Wiseman Whiskey, Cenote Tequila and Achaval Ferrer Wines. In Wisconsin, Breakthru will leverage its best-in-class team to drive Stoli’s business forward and expose the portfolio to consumers statewide.
“We are proud to partner with Stoli across much of our U.S. footprint and are excited to expand with them into Wisconsin,” said Amanda Hale, Senior Vice President, Supplier Business Development – Spirits at Breakthru Beverage. “There is much more to Stoli than vodka, and we know from our data and consumer insights that there is a desire for the rest of the Stoli portfolio in bars, restaurants and stores around Wisconsin. Stoli Group has been a great partner since our relationship began in 2019 and we look forward to continuing our relationship into Wisconsin and for years to come.”
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.
