eCELLAR Clients to Gain Intimate Access to Industry Experts and Leaders
August 13, 2024, Calistoga, Calif—Winery e-commerce platform eCELLAR is excited to announce its new member-facing Speaker Series, THE PULSE. The quarterly web-based series gives eCELLAR members exclusive access to some of the top minds in wine. THE PULSE Speaker series is designed to inform, inspire, and empower eCELLAR clients through the insights of industry experts on key issues facing the winery community.
THE PULSE will kick off on August 27th with Andrew Adams, editor of the Wine Analytics Report by WineBusiness. Adams will address eCELLAR winery clients and guests on the topic of 2024 DtC sales trends. In November, THE PULSE Speaker Series continues with Erica Duecy, Host of the Business of Drinks podcast who will provide insights on trends among Millennial and Gen Z drinks consumers.
“eCELLAR is in large part an insights-driven e-comm and POS platform that sits at the heart of our winery clients’ sales and marketing efforts,” explains eCELLAR COO Tracy McArdle. “With THE PULSE Speaker Series, we are aiming to expand the insights we can deliver our clients beyond the platform’s robust search and data discovery capabilities and into the industry at large through intimate discussions with the best minds in wine.”
Future topics for PULSE speakers will include the state of the wine and health debate, winery visitation trends, artificial intelligence inroads into DtC marketing and sales, working with wine and business media, podcasting for wineries, and the pros and cons of wine certifications.
eCELLAR is celebrating its 25th anniversary in 2024. Founded in 1999 by Napa Valley resident Paul Thienes, eCELLAR has grown and innovated along with the DtC wine channel as well as remaining a fixture in the winery community with its headquarters in Calistoga, California.
For more information about eCELLAR and the PULSE Speaker Series visit: https://www.ecellar1.com/
ABOUT eCELLAR
eCELLAR is an integrated e-commerce, POS, and customer management platform dedicated to serving the wine industry’s unique challenges and opportunities. Its wine-country-based customer service and programming teams are at the heart of the firm’s operations. With wineries located up and down California and in other wine-producing states, eCELLAR remains focused on client DtC success, customer service, technical support, and innovation. For more information see www.ecellar1.com.
