Developing a brand. Building relationships. Client communication. Customer service. Follow up. Follow through.
These are some of the basic concepts forming a solid foundation for effective wine sales and satisfied, repeat customers.
In a world so focused on complicated technology, the all-important brick & mortar tasting room is still the place where it begins, with the potential customer there in person and where that critical first impression is made.
Winery managers need to be asking themselves if their front line ambassadors are fully equipped with the tools they need to achieve success during these high stakes, face-to-face encounters?
Activ8 Commerce, a complete winery, distillery and brewery multi-channel sales system, has the industry answer.
Activ8 offers wineries a single, powerful platform to handle all comprehensive sales activities, including retail POS, club and allocations automation, ecommerce, email marketing, fulfillment and shipping, inventory management, compliance activities and more.
Importantly, the innovative POS system is easy to use and can be mastered quickly, even for employees on their first day.
“It is easy, familiar, intuitive,” affirms Helene Champ, with Activ8 Marketing and Communications. “The attention in the tasting room should be focused on your customer and your lovely wine, not dealing with administrative details.”
No longer are employees required to look at a laminated sheet or struggle through a bulky binder in order to find critical client and sales information.
Customer history, available inventory, discounts applied to wine and much more are all programmed into the system and accessible with the touch of a button.
Activ8 is browser-based, able to be used with any mobile device, phone, tablet or iPad, with perfect applicability for on or off property winery events.
“If you have Internet, you have Activ8,” points out Champ.
Best of all, this comprehensive POS system available through Activ8 is completely affordable.
“Entry level, small and medium wineries can get everything they need within budget,” confirms Champ. “For $99 a month you have a state-of-the-art POS system that tracks club, provides an online shopping cart, sends marketing emails to your customers and tells you, month to month, how your employees and business are doing.”
Champ notes that as the wine industry continues to evolve, Activ8 evolves along with it, adding functionality on top of its already extensive features.
The system allows users to use Tock to make reservations and manages those visits from one easy screen.
Wholesale orders can be handled from the POS without moving into another system to complete the transaction. Activ8 even offers a time clock for employees and tracks their productivity, if desired.
“If it can be done, we do it,” Champ declares.
New users of Activ8 were shocked at the power and simplicity of the system – experience it for yourself by scheduling a demo.
