June 6th – Join UC Davis Continuing and Professional Education for this year’s Wine Marketing Program July 22-26. This popular course features top industry experts sharing their insights on how to effectively brand, market and sell wine in the U.S. For 30 years, the M.Sc. degree program of the Organisation Internationale de La Vigne et du Vin and UC Davis CPE have been coordinating this intensive program. Reserve your spot today!
Learn from Industry Experts
The UC Davis Wine Marketing Program is your chance to study with the industry’s best, including winemakers, sommeliers, attorneys, wine marketers, distributors, retailers, public relations strategists, digital experts, certification leaders and educators from the University of California. Daily topics include:
- Industry Overview
- The U.S. Wine Market
- Launching a Brand
- Distribution
- The Retail Tier
The final day includes a “pitch your passion” session where students can present a snapshot of current wine projects and receive immediate feedback from experts in marketing, branding, packaging, distribution and sales.
Expand Your Wine Network
“What makes our program unique is not only our highly sought-after wine industry speakers but also the abundance of networking opportunities,” says Theresa Sanchez, program instructor and international marketing consultant at DiVine Selection. “Students may engage one-on-one with our speakers and instructors and build a strong network among their cohort via online and in-person socials. They spend a week in the program and build a network to last a career.”
Sanchez is joined by fellow instructors Christian Miller, proprietor of Full Glass Research, and Alison Crowe, director of winemaking at Plata Wine Partners, LLC. Together, they’ve invited some of the industry’s best to join this year’s Wine Marketing Program, including Ed Rice, director of brand strategy for Affinity Creative Group; Paul Wagner, president emeritus of Balzac Communications and Marketing; and Traci Dutton, sommelier at the Wine Spectator Greystone Restaurant. Check out some of our distinguished past speakers.
“This program was nothing short of phenomenal,” said Kim Hartleroad of Blue Cape Cellars. “One of the most important things I gained was the strength of my cohort. I walked away from this program with a network that rivals my MBA program,” added Perry Reyes of Korbel. Read more from our students or watch this video to hear from program instructors and alumni.
Choose from Flexible Enrollment Options
Take the course fully online or join in person for a portion of the week. In a hybrid option, you’ll attend in person at the UC Davis Robert Mondavi Institute for Wine and Food Sensory Theater
for the last three days with opportunities to tour the campus winery and enjoy other in-person social and networking gatherings. You can also enroll in a single day (online only) for a topic that interests you most. The program consists of both pre-recorded and real time lectures.
Visit our website for more information or to enroll.
About UC Davis Continuing and Professional Education
For more than 60 years, the UC Davis Division of Continuing and Professional Education has blended the distinctive academic expertise of UC Davis with practical training that immediately improves capability and job performance. This “Career Curriculum” supports working professionals as they refresh and expand job skills over the course of their careers. With nearly 56,000 annual enrollments in professional, academic and enrichment courses and millions of enrollments in Massive Open Online Courses, UC Davis Continuing and Professional Education serves lifelong learners in the growing Sacramento region, all 50 states and more than 100 countries.
