High fliers in Alaska’s Lounge at PDX will be among the first to taste new releases of Nysa Pinot noir and Chardonnay
May 15, 2024, Dundee, OR … Standing out among the nation’s 10,000 wineries takes some savvy marketing, especially beyond Oregon’s borders, and sometimes hooking into an existing partnership spreads wineries’ influence even further. One such program is Oregon Wine Month, and maximizing the partnership between Alaska Airlines and Oregon Wine Board this month is smart. As well as the evergreen Wine Flies Free Program, five Oregon winemakers will pour their wines for Lounge members and guests in the Alaska Lounge at PDX International Airport, each Thursday in May.
Nysa Vineyard is taking advantage of this partnership by delighting travelers on Thursday May 16 with their newly released 2021 Chardonnay and 2022 Rosé, sure to gain some fans outside the Willamette Valley. This is the first time consumers will taste these new wines in bottle outside the Nysa club members who attended Nysa’s May 5 release party.
“By highlighting premium wines in the Alaska Lounge, we reinforce our dedication to Oregon wine and demonstrate our commitment to supporting local producers,” said Liz Vernon, Principal Lounge Product Manager at Alaska Airlines. “This opportunity allows winemakers to showcase their products to Alaska Lounge members and guests, extending awareness of their wines beyond Oregon.”
Over 200 visitors are expected to pass through the Alaska Lounge during the pouring, with winery representatives serving Nysa wines from 3:00 to 5:00 pm on May 16.
As one of the participating wineries of Wine Flies Free, Nysa allows visitors complimentary free wine tastings for Alaska Airlines mileage plan members when they show their boarding pass. Another perk is that visitors can fly with a case of wine free when departing PDX.
Sitting from 600-720 feet in the Dundee Hills of the Willamette Valley, the vineyard enjoys all cardinal aspects with the eastern slope predominant. Nysa was founded by Michael Mega in 1990, when Oregon was home to 330 vineyards compared to today’s 1,411. With 42 acres, currently 20 acres under vine, Nysa allows its concentrated Pinot noir to fully bloom and express the nuances of each vintage. For example, 2017 vintage wines were released in 2024.
Nysa wines, including Blanc de noir, Rosé, Chardonnay and Pinot noir, are available at the tasting room or on Nysa’s website.
