GEYSERVILLE, Calif., March 12, 2024 – Francis Ford Coppola Winery announced today the introduction of “Vibrance” Pinot Grigio to its popular Diamond Collection, a top three brand in the U.S.’sDomestic Super-Premium wine segment1. With just 80 calories, 8 percent alcohol and 3 grams of carbohydrates per five-ounce serving2, Diamond Collection “Vibrance” Pinot Grigio offers a similar flavor profile and the same high-quality as the award-winning Diamond Collection Pinot Grigio, and will be available nationwide starting this month for a suggested retail price of $14.99.
Coppola Diamond Collection has consistently ranked as the U.S.’s top seven best-selling wine brand priced $14 and up within the last six years and has grown 6% in dollar sales over the last year3. The new “Vibrance” Pinot Grigio is Coppola Diamond Collection’s first line extension since the successful launch of its Prosecco DOC and Prosecco Rosé DOC in 2022.
“The demand for low-calorie, low-ABV wine offerings has skyrocketed in the past year, and Diamond Collection “Vibrance” meets that demand with one of the most popular varietals and price points within the light wine category,” commented Mary Wachowicz, marketing director for the Coppola portfolio. Super-premium wines ($11 – $14.99) are a booming segment within the light wine category, claiming a sizable 40% share of total dollar sales as the best-selling light wine price segment4.
“Diamond Collection is known for quality expressions of premier California-grown wine out of our home of Sonoma County, and “Vibrance” Pinot Grigio delivers the same trusted taste that consumers expect while aligning with balanced, active lifestyles,” continued Wachowicz. “With the combination of a top U.S. wine brand with a favored varietal at a winning price point in a strong category, we think “Vibrance” Pinot Grigio will be a success with existing Diamond Collection fans and newcomers to the portfolio alike.”
Made from grapes sourced from select California vineyards, Diamond Collection “Vibrance” Pinot Grigio lends a refreshing, clean style with bright aromas and flavors of juicy citrus and crisp green apple balanced with notes of vibrant minerality on the finish. The wine is gluten-free and low in sugar.
1Source: Circana Total US – Multi-Outlet + Conv data 52 weeks ending 1/28/24; 2Source: Analysis per 5 Fl Oz – Francis Coppola Diamond Collection Vibrance, 80 Cal / 3g Carbs / 8% Alcohol / <1g Protein / 0g Fa; 3Source: Circana Total US – Multi-Outlet + Conv data 52 weeks ending 1/6/19 – 1/28/24 based on average price per 750ml; 4Source: Circana Total US – Multi-Outlet + Conv data 52 weeks ending 1/28/24
Francis Ford Coppola Winery and the Diamond Collection brand are a part of Delicato Family Wines. For more information on Francis Ford Coppola Wines, visit www.francisfordcoppolawinery.com. For more information on Delicato Family Wines and its portfolio of consumer-driven brands, visit www.Delicato.com.
About Francis Ford Coppola Winery
Rooted in Sonoma County, California, Francis Ford Coppola Winery is known for its superior level of quality and integrity. Francis Ford Coppola Winery offers wines crafted on-site in a state-of-the-art winemaking facility, encompassed by sustainably farmed vineyards. The award-winning, globally recognized Coppola portfolio includes Diamond Collection, the U.S.’s fifth-largest super premium wine brand, Sofia sparkling cuvées, and the winery-exclusive Francis Coppola Reserve wines. The Sonoma estate’s grounds are, as Francis puts it, “a wine wonderland, a park of pleasure where people of all ages can enjoy all the best things in life: food, wine, music, dancing, games, swimming and performances of all types. A place to celebrate the love of life.” Located in Geyserville, the winery offers visitors a variety of tasting experiences and seasonal events, culinary delights from the on-property restaurant Rustic, two swimming pools joined by views of surrounding vineyards, and a vast collection of cinematic history. Francis Ford Coppola Winery is a proud part of Delicato Family Wines, one of the fastest-growing top-ten wineries in the U.S.
About Delicato Family Wines
Delicato Family Wines is a fourth-generation, family-owned company founded in 1924 and ranks among the largest wine companies in the U.S. Delicato’s diversified portfolio of leading wine brands includes Bota Box, Coppola Diamond Collection, Noble Vines, Gnarly Head, Z. Alexander Brown, Coppola Director’s Cut, Black Stallion, Three Finger Jack, Sofia, 1924, and Schmitt Söhne Family Wines (Germany). Transcendent Wines, Delicato’s fine wine portfolio, includes such luxury brands as Black Stallion Limited Release (Napa) and Diora (Monterey, Calif.) in addition to imported luxury estate wines such as Stoneleigh (New Zealand) and Torbreck Vintners (Australia). For more information, visit www.delicato.com and follow on LinkedIn (www.linkedin.com/company/delicato-family-wines) and Facebook (https://www.facebook.com/DelicatoFamilyWines).
