Home Industry News Releases Big Hammer Wines Launches New AI Sommelier Wine Recommendation Engine

Big Hammer Wines Launches New AI Sommelier Wine Recommendation Engine


Expertly Selects Wines With Easy-To-Use Suggested Inputs With Full Chat GPT-4 Integration   

SAN DIEGO, CA — November 20, 2023 — The future of purchasing wine online is here. Today, Big Hammer Wines, the online retailer for exceptional wines at an incredible value, is announcing a brand new AI wine sommelier. A quick and easy way to find the perfect bottle, this new tool helps you do everything from choosing wine-related gifts to selecting the perfect wine pairing for dinner. The AI software will ask you a few questions to better determine your preferences et violà! It provides easily-clickable recommendations that you can purchase right then and there. 

With more than 400,000 wines to choose from the US market, this new AI technology takes the guesswork out of wine selection. Many consumers who are wine curious or new to wine have anxiety around choosing the right wine from such an overwhelming number of choices.

Big Hammer Wines AI Sommelier simplifies and facilitates the process. By selecting a desired wine color, sweetness level, growing region, and more, consumers can rest assured that they will receive a wine that is perfect for their palette. After assessing your budget, tastes and pairing preferences, the AI sommelier dives into the vast database of wines and does your shopping for you. Whether you’re picking a wine for Thanksgiving pairings, as a holiday gift, or for a solo dinner at home, the AI wine sommelier will give you the ideal pick.

The new AI sommelier service was created in collaboration with sommelier.bot. It is offered alongside Big Hammer Wines’ digital sommelier, which allows customers to talk to experts via chat in real time. Whichever service you choose to utilize, Big Hammer Wines offers a 100% satisfaction guarantee. This confidence in their wines comes from their expertise and passion. Highly selective, of the over 4,000 wines tasted each year, only 4% make the cut for the online shop. 

“Building on Big Hammer Wines’ mission to make fine wines accessible to everyone, our jointly developed sommelier.bot adaptation combines a speedy click-based dialog with a ChatGPT-4 interface that allows for extended wine-related conversations,” said Johannes Nielsen, founder of sommelier.bot. “This approach optimizes customer journeys for all inquiries and wine experience levels. The next iteration will extend Big Hammer Wines’ vertical integration further upstream into the world of generative AI by training a model to exclusively serve its customers, partners, and the wine industry at large.”

Big Hammer Wines offers an impressive array of wines from around the world, all selected by Italian wine expert and owner Greg Martellotto, who has tasted upwards of 5,000 wines per year for the past two decades. His goal is to help wine lovers live their best wine-loving lives by eliminating the middleman, paying less, and drinking better wine.

“We know selecting wine can be confusing, especially when you shop for bottles from unfamiliar regions. This new AI software helps our customers find the wine they want even faster and start sipping sooner,” said owner of Big Hammer Wines, Greg Martellotto. “We want fine wines to be accessible to everyone and part of that is making it easier than ever to navigate through the many different options and varieties.”

Start your own AI sommelier chat and discover not just any old wine, but the uncommonly good kind. The kind of wine that’s only found by traveling to the famous wine regions (not in grocery stores).. Wine experts at Big Hammer have a nose for hidden gems and it’s their mission to scour the earth to find great wines and deliver them to you. The new AI sommelier is the next step in making it even easier for them to bring the best wine, and the right wine, to your doorstep.

To try Big Hammer Wines’ AI sommelier for yourself, please visit https://www.bighammerwines.com/pages/bhw-ai-sommelier.


With personal relationships with family-owned growers in Italy and France who owner Greg Martellotto visits four times a year, Big Hammer Wines has access to wines you won’t find in grocery stores. Big Hammer (consumer brand) and B2B partner One Vine Wine are unique, direct import and distribution companies, both founded by Martellotto. The Big Hammer location is an event space available for rent and offers wine education classes and tastings. One Vine Wine provides B2B distribution and also is able to white label wines for businesses looking to start their own wine club. Martellotto is 1 of 300 people, worldwide, with a distinction from the Vinitaly Academy as an Ambassador of Italian wine. He also owns Martellotto Winery, an award winning winery in Santa Maria. For more information, please visit bighammerwines.com.



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